Adamind Releases Spire(TM) Client 2.0 with Focus on Application Service Provider (ASP) Environment

-- Latest Spire(TM) Client Raises the Bar in Media Transcoding and Validation for Content Providers, Content Aggregators and Application Service Providers

Adamind Ltd. (LSE:ADA) ("Adamind" or the "Company"), a global supplier of software that enables mobile multimedia content and converged communications services over any device or network, announces the release of the Adamind Spire(TM) Client 2.0. The latest version was designed with a focus on the Application Service Provider (ASP) environment and extends the functionality of the company's Spire(TM) solutions with a powerful and comprehensive media transcoding, handling and validation tool.

"The Spire(TM) Client 2.0 delivers on some of the major requirements and needs that we have been seeing from our customers and prospects, particularly ASPs" said Shailendra Jain, CEO at Adamind. "The Service Provider can attract content providers and aggregators by offering the best possible platform to focus their creativity and authorize content processing while providing end customers with the highest possible quality experience. By using this platform, content providers and aggregator will be able to expand their audience base, shorten the production cycle and decrease production costs."

Adamind ASP customers, such as NGTS, Max Wireless and other customers currently in the pipeline from China, India and U.S., have shown considerable interest in the Spire(TM) Client as it provides them with the necessary features to launch and manage multiple content provider interactions on the one hand, and allows the Service Provider to offer content providers and aggregators with an intuitive and easy to use interface for their content interactions on the other.

The Spire(TM) Client features include multiple source media conversions to multiple devices and high quality media valuation and editing tools:

SINGLE ACTION MULTIPLE SOURCE MEDIA CONVERSION TO MULTIPLE DEVICES

The Spire(TM) Client 2.0 is a comprehensive media transcoding tool designed to enable content providers and aggregators to convert multiple source media to multiple devices in one easy step. The new visual interface allows for easy and intuitive access to the media. The user can upload the media, select the required devices, transcode then view and validate the results. The Spire(TM) Client also allows for the handling of all types of media including video, audio, image and ringtone prior to conversion and allows for media enhancements such as advertising, branding and DRM.

MEDIA VALIDATION AND EDITING

The Spire(TM) Client 2.0 boasts an improved validation process and has high validation capabilities enabling it to handle a large quantity of results. The Spire(TM) Client allows the user to set media parameters for transcoding, validate the results by viewing the converted media to ensure highest quality and edit or create transcoding templates for automated transcoding.

About Adamind

Adamind (LSE:ADA) is a provider of software that enables mobile multimedia content and converged communications services. The company addresses the interoperability challenge that exists between different mobile devices to receive and process media rich content. The Adamind Spire(TM) platform provides media adaptation and enhancement software enabling service operators to successfully deploy messaging, content and next generation convergence services; generate new revenue streams; and drive key new value-added-services (VAS) enablers such as advertising, branding, DRM and anti-abuse support. With over 100 deployments in some of the world's major mobile operator networks and content providers such as Universal Mobile Music, Adamind is strategically poised to enable the promise of the Mobile Lifestyle revolution. Adamind has strategic relationships with major infrastructure vendors and system integrators including Ericsson, HP, IBM, Accenture, LogicaCMG, Motorola, Openwave, Critical Path and CBOSS. www.adamind.com

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