NEW YORK, NY -- (Marketwire) -- 06/20/12 -- The growing popularity of smartphones and tablets have been a major factor in the emergence of the mobile gaming market. Gartner Inc., a technology research firm, forecasts global smartphone shipments are expected to total 655 million in 2012, more than double 2010's total of 299 million. In comparison, the PC market has grown only 5 percent over the same period. Five Star Equities examines the outlook for companies in the Mobile Gaming Industry and provides equity research on Zynga Inc. (NASDAQ: ZNGA) and Glu Mobile Inc. (NASDAQ: GLUU).
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Globally the mobile gaming market is expected to reach $17.6 billion in 2015, nearly five times the $3.77 billion in 2010. Two of Japan's most successful mobile gaming companies, Gree Inc. and DeNA Co., are looking to enter the U.S. market. Gree recently purchased the creators of "Modern War" and Crime City" Funzio Inc. for $210 million. "There's a land grab on with Gree, DeNA, and Zynga going after the same turf," said David Gibson, a Tokyo-based senior analyst at Macquarie Securities.
Japanese companies have been able to convert more game players into paying customers than their American counterparts. According to Macquarie Securities Gree and DeNA generates $11.21 and $6.50 from each of their game users at least once a month. Zynga, with 292 regular users, averages just $0.33.
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Zynga is the world's leading provider of social game services with more than 290 million monthly active users playing its games. According to a recent Barron's article Goldman Sach's Heath Terry recently reiterated a "buy" rating and gave the company a price target of $13. Terry said in a research note that Zynga's current stock price didn't reflect the company's growth prospects. Shares of the company rallied over 10 percent Friday.
Glu Mobile is a leading global developer and publisher of "freemium" games for smartphone and tablet devices. The company recently announced the availability of several of its popular "freemium" games in the new Facebook App Center. The App Center offers Glu the opportunity to engage more than 901 million users through Facebook's social discovery and personalized sharing.
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