Mobile marketing is on the rise. With people increasingly using their smartphones to browse websites, perform local search and find businesses in their area, having a mobile friendly website design is central to business success. According to a recent study released by Microsoft Tag on Mobile Marketing, smartphones made up a staggering 1 billion of the world’s 4 billion mobile phones in 2011.
This number has continued to grow, with predictions that mobile Internet will overtake desktop Internet usage by 2014. With half of all local searches performed from mobile devices, tapping into location-based search through mobile friendly web design and SEO has quickly become a marketing priority for businesses.
In response to this growing trend, Mouth Media has seen a sharp increase in the amount of clients seeking to add mobile to their online marketing plans. Consequently, the high end website design company has garnered a strong reputation as a specialist in mobile friendly website design.
“As more and more people access websites through their mobile devices every day, more and more of our clients are finding it necessary to have a web strategy specifically for that audience. Some of our clients need to make elements of their website work on phones (e.g. transitioning flash headers), while others need and want full mobile websites and online experiences - usually with a subset of the content found on their main site based on the specific needs of their mobile audience,” says Greg Wilson, Associate Creative Director of Mouth Media. “By offering mobile web design as a service to our clients, we have allowed them to better reach their website visitors with targeted and optimized content. As a result of this service offering, we have seen a dramatic increase in clients needing either mobile friendly design or full mobile websites.”
Research released by the Interactive Advertising Bureau in February 2012 found that 61% of customers who visited a mobile unfriendly website were likely to go to a competitor’s site instead. As a result, businesses have explored new ways to tap into their customers’ need for convenience.
From spa service website design to arts and entertainment design services, Mouth Media has helped countless businesses reap the benefits of both traditional and mobile web design, including Mirvish Productions in Toronto.
“Adding a mobile version of our website became integral to our long-term online marketing efforts, as we watched the number of mobile visitors to our site increase both from organic search and as a result of our email communications,” says Jennifer Jenkins of the Mirvish Productions Marketing team. “Although it has only been a short time, we have already seen a positive year over year change in our mobile numbers. Our overall traffic on mobile has increased by about 50%, our bounce rate is down 20% and visitors are viewing 30% more pages per visit.”
After receiving positive feedback from clients seeking professional web design in Toronto, Mouth Media is continuing to help businesses enhance their online presence with a range of mobile web design services.
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Original Source: Mouth Media Is Helping Its Toronto Web Design Clients Target Increased Mobile Search Traffic With Mobile Web Design