June 19, 2012 at 15:59 PM EDT
LinkedIn Service Lets Companies Target Key Followers
While Facebook (FB) is looking for ways to increase user engagement with ads, LinkedIn thinks it has a better solution. LinkedIn (LNKD) on Tuesday announced a new service that allows businesses to directly connect with users through targeted promotions. The service, called Targeted Status Updates, lets companies send updates to specific followers of their LinkedIn pages. Who they send the updates to can be categorized into areas such as job title,
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