Dolby Laboratories, Inc. (NYSE:DLB) today announced the first commercial cinema in Europe to be equipped with Dolby® Atmos™ - the new audio platform that will change the experience of sound in entertainment. The Cinesa Diagonal Mar Screen 9 in Barcelona has been equipped with Dolby Atmos in time for the opening of CineEurope 2012 and will demonstrate the new sound format throughout the 3-day industry show. Dolby will also showcase Dolby Atmos and all its digital cinema offerings at its CineEurope 2012 booth at the Barcelona CCIB (booth #213).
The Cinesa Diagonal Mar Screen 9 is the first commercial cinema screen in Europe to be equipped to show content in Dolby Atmos and it is expected to be joined in the coming months by a number of premium locations around Europe, including the Empire Leicester Square in London. They are part of a select list of theaters globally, including the iconic Hollywood landmark venue the Dolby Theatre™, which will lead the way in screening content mixed in Dolby Atmos, such as the new Disney*Pixar animated adventure, Brave.
“We are really excited to be showcasing Dolby Atmos here at CineEurope in the Cinesa Diagonal Mar as this is the first commercial cinema anywhere in Europe to be able to demonstrate our new audio platform,” said Andreas Spechtler, EMEA Regional Vice President, Dolby Laboratories. “We expect to soon be disclosing more exhibitor partners to showcase Dolby Atmos across Europe, Middle East, and Africa.”
He continued: “It is our most groundbreaking sound innovation to-date and the initial industry reaction has been overwhelming, so we are now keen to show the cinema industry here in Europe why Dolby Atmos is creating such a stir.”
Dolby Atmos introduces a hybrid approach to mixing and directs sound as dynamic objects that envelop the listener, in combination with channels for playback. It enables adaptive rendering to ensure that the playback experience is as close as possible to the creator’s original vision in any given environment, irrespective of speaker configuration in the playback environment. It is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience.
“The Dolby Atmos platform provides content creators with a new creative freedom to tell their stories,” says Andreas Spechtler, “and demonstrates Dolby’s unwavering commitment to advancing the cinema and entertainment industries with new technologies that help artists realize their creative vision and create the best entertainment experiences for consumers.”
“We are delighted to be the first exhibitor in Europe to launch the Dolby Atmos audio platform at Cinesa Diagonal Mar cinema,” said John Donnelly Director of Operations UCI/Odeon Continental Europe. “As pioneers in the latest cinema technology, we look forward to offering our customers the sound of the future in the best theatre environment.”
Demonstrations of Dolby Atmos for CineEurope delegates will take place at the Cinesa Diagonal Mar Screen 9, commencing at 2 p.m. on Tuesday, June 19. The technology can also be viewed at the Dolby booth during CineEurope.
About Dolby Atmos
Dolby Atmos is the latest sound technology from Dolby Laboratories that brings a powerful new listening experience with more natural, realistic cinema sound that truly envelops the audience. It is an end-to-end solution that takes into account the entire content pipeline and brings together mixers, studios, and distributors to create dramatic improvements in the audio experience. The Dolby Atmos platform provides content creators with a new creative freedom to tell their stories and simplifies movie distribution with a single universal package to deliver to audiences the full impact of the artist's intent, regardless of theatre configuration.
To learn more about Dolby Atmos, visit dolby.com/Atmos.
To share an educational video on Dolby Atmos, visit: https://vimeo.com/40699179
Dolby's virtual press kit for CineEurope is available at dolby.com/news.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound in environments from the cinema to the living room to mobile devices, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.
Certain statements in this press release, including statements regarding Dolby's expectations that it will equip additional theatres in Europe, the Middle East and Africa with Dolby Atmos, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks associated with building market acceptance of and demand for Dolby Atmos by filmmakers, studios, postproduction facilities, cinema operators, and audiences; competition risks cinema sound technologies; rapid changes in technical requirements for movie theatrical playback technologies; risks associated with the health of the motion picture industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q or 10-K. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as a result of new information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. W12/25811 DLB-G