Wireless Industry Partnership (WIP) Launches Online Resource for Wireless Companies Worldwide; WIP's Online Tools and Resources Help Businesses Reduce Time to Market for Innovative Wireless Products and Services

The Wireless Industry Partnership (WIP) today announced the launch of the WIP portal, a set of tools and resources for wireless companies around the world, available online at www.wipconnector.com. WIP estimates there are more than 40,000 wireless companies worldwide and designed these tools and resources in an effort to fuel business opportunities for member companies as well as to stimulate growth and innovation in the wireless industry.

The key WIP tool is WIPConnector, an innovative directory that allows members to pinpoint the industry people with whom they need to network. WIPConnector is a free service for members of the Wireless Industry Partnership. The WIP portal includes other resources to reduce the time to market for new wireless products and services, aid research and development initiatives, uncover channel opportunities and achieve other important business goals.

While most analyst firms believe the global telecommunications market will grow by only single digits over the next several years, these same analysts forecast sustained double-digit growth in wireless. Insight Research Corporation's 2006 Telecommunications Industry Review predicts the wireless services market will approach one trillion dollars (US) by 2010 and represent more than 55 percent of the entire telecommunications market. Although it is the telecom growth engine, the wireless industry itself is growing beyond telecommunications with technologies such as Bluetooth, Global Positioning System (GPS), Radio Frequency Identification (RFID) and others.

"Wireless technology will very soon touch the lives of every person who uses technology," said Caroline Lewko, WIP founder and CEO. "All around the world there are entrepreneurs that not only create new wireless technologies and applications, but change the way entire industries solve problems, deliver goods and services and enhance life's conveniences through the use of wireless. But the wireless industry continues to be very segmented with each segment dealing with disparate technologies, platforms and operating systems, a variety regulatory environments, lack of standards and a host of other issues. WIP understands the complicated and challenging waters wireless businesses need to navigate in order to become successful, so we developed the tools available via the WIP portal to help them succeed."

Membership is available to companies and individuals at an introductory rate of $300 (US) per year. WIP has also signed collaboration agreements with industry associations around the world such as the MX Alliance based in the UK and the Ottawa Wireless Cluster in Canada, and is negotiating with others. Members of these organizations are able to join WIP at a reduced rate.

A key benefit for WIP members is the ability to create a WIPConnector profile - a virtual billboard advertisement that gives even the smallest wireless companies exposure to a vast array of potential partners, customers, distribution channels, investors and other strategic relationships.

One of the first companies to join WIP and take advantage of WIPConnector is Technical Magic, an Ottawa, Canada-based corporate application development company and architect of Techano(R), which offers the MovementMobile product line, an intelligent wireless system designed specifically for the courier industry.

"As a growing wireless company we are looking to build business-to-business relationships for our MovementMobile product with inner-city courier support channels," said Gary Hewett, founder and chief software architect of Technical Magic Corporation. "Membership in WIP offers us a highly cost-effective way to increase the global visibility and awareness of Technical Magic. WIP helps us collect valuable market data while the WIPConnector directory has quickly plugged our expanding company into the broader wireless community."

At launch the WIP portal will include a wide range of tools and resources for members, which WIP plans to expand over the next six months. These tools and resources will continue to evolve over time with member input.

To find out more about the WIP portal, WIPConnector directory and membership, visit www.wipconnector.com.

About the Wireless Industry Partnership (WIP)

The Wireless Industry Partnership is an online business development resource for wireless businesses across the globe. WIP promotes innovation by networking the various links in the wireless value chain from ideas, to capital, to development, to distribution channels. WIP's tools and resources include the most comprehensive directory of wireless developer programs that offer technical information, support and marketing assistance for the creation of new applications, and WIPConnector, an innovative social network directory in which members pinpoint the right industry people with whom to network. For more information visit www.wipconnector.com.

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