June 06, 2012 at 10:15 AM EDT
Blue Nile Launches Japanese Language Site

SEATTLE, June 6, 2012 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, today announced the launch of a Japanese language version of its website. The new site allows customers in Japan to shop on Blue Nile in their native language for the first time. Second to only the United States, Japan is the largest luxury goods market in the world and accounts for 10 percent of diamond jewelry sales.

"Blue Nile began serving Japan in 2008, and has developed a loyal customer following over the last four years," said Vijay Talwar, Blue Nile President and General Manager of International. "The launch of our Japanese language site improves our ability to serve our existing customers in that region and attract new customers."

Blue Nile's entire collection of fine jewelry is available in Japan. This includes the ability to select the perfect diamond from Blue Nile's collection of more than 80,000 and create a custom diamond engagement ring using Blue Nile's Build Your Own Ring® tool. Japanese customers will also find a full line of jewelry in diamond, platinum, pearl and yellow and white gold.

Shipping to Japan is always free. Most products arrive in approximately three days. Japanese consumers can transact on the Blue Nile website using Japanese yen.

Committed to international growth, Blue Nile now serves more than 40 countries around the world and operates three foreign language sites including Japanese, Simplified Chinese and Traditional Chinese.

Blue Nile will support the launch through its Japanese Twitter account, @bluenilejp.

For more information about Blue Nile please contact:

Jessica Piha
Blue Nile
206.336.6864
Jessicapi@bluenile.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

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