HONG KONG, June 6, 2012 /PRNewswire-Asia/ -- Travelzoo Asia Pacific, a licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company, today announced the launch of Local Deals™ in China, home to close to 1 million discerning Chinese consumers. This follows the successful launches in Australia, Hong Kong and Japan last year, which together sold over 133,000 vouchers and generated over USD 11.6 million in sales.
The service extends Travelzoo's offerings in China and brings more quality lifestyle and entertainment deals that are relevant to the local market. The first Local Deals trial from Travelzoo Lv You Zu was a remarkable success. The deal featured a deluxe two night getaway for just USD 236, at the Luxe Award-winning Les Suites Orient, Bund Shanghai hotel. In just four days, close to 800 Travelzoo Lv You Zu subscribers bought this deal.
"We see great potential in the Travelzoo Local Deals business in China," said Mr. Jason Yap, CEO for Travelzoo Asia Pacific. "Our ongoing expansion comes at an opportune time. Chinese consumers are more eager to find quality and value for money offerings from trusted sources. Travelzoo Lv You Zu is perfectly positioned to provide real value in the China market. Furthermore, our heritage in publishing high quality deals will continue to set us apart from the cluttered and consolidating group buying industry. We are confident that this will continue to accelerate our growth in China, and ensure our ongoing success in Asia Pacific."
"Local Deals extend Travelzoo's renowned Top 20 to encompass a wider range of high quality experiences including spa, fine dining and luxury getaways," said Ms. Vivian Hong, President of Travelzoo Lv You Zu. By leveraging Travelzoo's global network, it provides us with a unique advantage to offer the best deals from quality merchants worldwide. We can negotiate attractive deals and present them at a great value to the Chinese consumers. Through our rigorous deal selection and approval process, we are confident that the quality of Local Deals will set us apart in China."
The record-breaking luxury getaway at the JW Marriott Khao Lak Resort & Spa in Thailand demonstrated the effectiveness of a high quality deal. Travelzoo subscribers booked over 8,000 room nights, which generated over USD 750,000 in sales, resulting in a complete sell-out. This reinforces the fact that discerning subscribers know a great deal when they see one. In China, the deal was also widely discussed across Weibo (China's Twitter) and was retweeted more than 3,000 times.
For more information about Travelzoo Local Deals in China, please visit www.lvyouzu.com.
About Travelzoo Asia Pacific
Travelzoo Asia Pacific is an independently owned licensee of Travelzoo Inc. (NASDAQ: TZOO), a global Internet media company. With more than 25 million subscribers in Asia Pacific, North America and Europe, and 25 offices worldwide, Travelzoo® publishes deals from more than 2,000 travel and entertainment companies. Travelzoo deal experts review offers to find the best deals and confirm their true value.
Travelzoo, Asia Pacific
SOURCE Travelzoo Asia Pacific