June 04, 2012 at 13:29 PM EDT
Blue Nile Launches Luxury Hawaiian Getaway Sweepstakes
Say "Aloha" to a Dream Tropical Trip for Two and Bundles of Brilliant Diamonds

SEATTLE, June 4, 2012 (GLOBE NEWSWIRE) -- Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, is casting off for a dream destination, and wants you to win the voyage of a lifetime! Today marks the launch of "It Starts with the Diamond in Your Mind and Leads to Paradise" luxury sweepstakes, giving fans and followers the chance to win the ultimate vacation to sunny Hawaii and $5,000 worth of sparkling Blue Nile diamond jewelry.

Entering is easy. Consumers can simply submit their email address on the Blue Nile website, www.bluenile.com. To receive a second entry, participants can enter on Blue Nile's Facebook page by sharing a photo of their relationship. Blue Nile's Facebook entry page can be accessed at facebook.com/BlueNile and by clicking on the "Win a Dream Vacation" tab.

Participants can earn even more entries by sharing the contest via Facebook or Twitter, or by following Blue Nile on Google+ or Pinterest. Votes from friends on Facebook will earn participants additional entries to boost their chances of winning.

Submissions are collected until 11:59 p.m. EDT, Sunday, August 5th, 2012. The winner will be selected at random and will receive:

  • A personal style consultation with a Blue Nile Diamond Expert
  • $5,000 worth of Blue Nile diamond jewelry
  • First class, round-trip airfare to Hawaii
  • A seven day/six night stay at a luxury hotel
  • $1,000 spending money for the trip

For more information on Blue Nile's "It Starts with the Diamond in Your Mind and Leads to Paradise" campaign, please contact:

Josh Holland
206.336.6773
joshh@bluenile.com
Shannon Koenig
Coburn Communication
212.730.7277
Shannon.Koenig @Coburnww.com 

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk.  Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

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