NEW YORK, NY -- (Marketwire) -- 05/28/12 -- The growing demand for mobile devices has provided significant opportunities for the mobile gaming market. Revenues for mobile gaming are expected to skyrocket from $5 billion to $16 billion in 2016 according to ABI research. The Paragon Report examines investing opportunities in Mobile Gaming Industry and provides equity research on Zynga Inc. (NASDAQ: ZNGA) and Glu Mobile Inc. (NASDAQ: GLUU).
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According to Newzoo, a market research firm focused purely on the games industry, the number of U.S. mobile gamers has increased from 75 million to 101 million. Out of the 101 million 69 percent play on smartphones and 21 percent on tablets. The mobile gaming market has seen a large increase in the conversion of "non-paying" players to "paying" players. The total number of paying players has increased 35 percent to total 37 million Americans. The growing number of paying players shows great potential for revenue growth for mobile gaming companies.
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American Express and Zynga, the world's leading provider of social games services, recently announced the launch of Zynga Serve Rewards, a new program that is tied to the Serve digital wallet and breaks new ground in the prepaid card market by offering rich in-game incentives for everyday spending. "We're excited to partner with American Express to invent new ways for people to experience Zynga play in more parts of their day," said Mark Pincus CEO and Founder of Zynga. "Together we can add surprise and delight to everyday shopping."
Glu Mobile, a leading global developer and publisher of "freemium" games for smartphone and tablet devices, recently announced the launch of its new Android subscription service, Glu VIP Club. Glu also announced a universal currency called Glu Credits for use across top Glu Android titles. The Glu VIP Club allows users to receive significant bonus Glu Credit value as part of a monthly membership fee.
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