Announces $250,000 Total Payment to Users; Quarter of a Million Dollars Represents Significant Industry Milestone by First Leading User-Generated Video Site to Pay Users for Original Material

Expansion of Break Producer Program Further Compensates Talent

Establishing another significant industry milestone, today announced that it has paid users more than $250,000 to date in exchange for use of their original video content. Break, a premier online entertainment channel for men with more than 13 million unique visitors a month, was the first site to introduce the disbursement model for user-generated content in 2004.

"Early on, we recognized that a new breed of talent was emerging within the viral video market and believed that they should be compensated for their work," said Keith Richman, CEO of "We are pleased that the model we created has flourished and allows content creators a system to earn substantial income."

Today, Break also announced an expansion of the popular Break Producer program. Amateur and professional producers, directors and actors who create popular content on a consistent basis are now eligible to share directly in advertising revenue based on the performance of their videos. Break is the first top 10 video site to offer qualified content creators this opportunity. Richman added: "As a leading video site we have the scale to drive significant promotion for videos, and we are excited to share the benefits of our scale with our content creating community."


Founded in 1998, is the Internet's leading cross-platform, user-generated digital entertainment network offering funny, original short-form content to millions of Internet users and mobile subscribers around the world. With more than thirteen million unique monthly browsers tuning in to enjoy the Web's largest and rapidly growing library of original videos and images, offers advertisers tremendous opportunities to market directly to a young, male demographic. empowers its audience to become content providers with an easy to use platform that allows them to upload, distribute and monetize their original content, whether it is homegrown or commercial-grade. is currently ranked as the 306th largest site in the world by, and serves close to 300 million video requests monthly. For more information, please visit

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