NYC, NY, MAY 24, 2012 - MediaMind, the leading independent provider of integrated digital advertising solutions, announced today the launch of a new ad format in India. The Slider, recently crowned as an IAB Rising Star ad format, will be used for the first time in India for a Samsung Galaxy Y DUOS campaign running on the MSN India portal. A demo of the Slider ad for Samsung can be viewed here.
"Online is a key channel for Samsung, as it is increasingly becoming the preferred medium for consumers. We are continuously on the lookout for new and innovative ways to reach our consumers and give them an interesting experience," said Mr. Aman Malhotra, Head Digital Marketing, Mobile Business, at Samsung India.
Developed by MediaMind, the Slider features an overlay unit at the bottom of the page, which enables a user to slide the entire page to the side, unveiling a full branded experience.
"In today's age of clutter and media complexities, it is important for brands to have advertising solutions for better storytelling. Microsoft Advertising offers a broad set of tools for marketers to be creative with: from rich media to emerging technologies," said Mr. Neville Taraporewalla, Country Director, Advertising and Online, Microsoft India. "The Slider format created by MediaMind is an apt example of what can be done online to amplify brand stories. It was offered to the client keeping in mind the rich experience it renders, while giving the user full control."
"Advertisers are always seeking cutting-edge formats to attract users' attention," said Raghu Seelamsetty, Country Manager for MediaMind India and MENA. "By introducing the IAB Rising Star formats in India, we are enabling innovative advertisers such as Samsung to connect with their audiences via an engaging brand experience."
For more information on MediaMind, visit http://www.mediamind.com. For the APAC blog, please visit apac.mediamind.com
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions to advertising agencies and advertisers. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. The MediaMind platform runs digital campaigns for 11,000 brand advertisers, servicing over 4,200 media and creative agencies, across 11,500 global web publishers in 75 countries.
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