By: Gigaom
Verizon’s Redbox service: more Netflix than TV Everywhere
Speaking at an investor conference Wednesday, Verizon CFO Fran Shammo said his company's joint venture with Coinstar's Redbox will seek to leverage the DVD-rental kiosk operator's 30 million customers and not so much on Verizon FiOS' nearly 4.4 million customers.

Details of the new venture are still hard to come by. But the new streaming service being jointly launched in August by Verizon and Redbox seems clearly intended to compete with over-the-top services like Netflix, and not so much meant to further the TV Everywhere goals of Verizon FiOS.

“This is going after some FiOS customers, but this is really meant for the launch across the United States to the Redbox population and their 30 million customers,” said Verizon chief financial officer Fran Shammo Thursday morning, speaking in Boston at the 40th annual J.P. Morgan Global Technology, Media and Telecom Conference.

Also read: A new ‘stream team’: Verizon and Redbox take on Netflix

Shammo said Verizon’s impetus for the joint venture was not so much to transition video content licensed for the fiber-optic-fueled FiOS’ roughly 4.4 million subscribers, a la TV Everywhere, “but to expand our capability outside FiOS’ footprint.”

As for the Redbox footprint, it’s actually much bigger than 30 million. With Coinstar conducting a separate financially oriented event Thursday, “analyst’s day,” its Redbox unit tallied nearly 39 million customers at the end of the first quarter.

It’s about to take over the 10,000 Blockbuster Express kiosk locations it acquired in February. And the company has plans to expand into Cananda, the third biggest disc-rental market in the world.

As for the streaming venture, Shammo said it will showcase Verizon’s new proprietary digital distribution platform, Verizon Digital Media Services (VDSM), which he believes has advantages over the content delivery networks utilized by Netflix and Hulu.

“Utilizing that backbone, we’re able to deliver content at a much cheaper rate than people out there today,” Shammo said.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.


Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here