As this cutting-edge premium clothing company continues to gain exposure, Lyric Jeans, Inc. (PINKSHEETS: LYJN) should have the attention of speculative investors this morning. Yesterday, the company issued a press release announcing that Grammy Award-winning recording artist Kelly Clarkson wore a Lyric Culture "American Pie" T-Shirt as she gave the command "Gentlemen, Start Your Engines," at the NASCAR Nextel Cup Series before a national TV audience on NBC over Labor Day Weekend.
This kind of exposure may continue to get the attention of traders. "Kelly Clarkson symbolizes the American dream. We couldn't think of a better person or place to premiere the 'American Pie' design," said Hanna Rochelle Schmieder, President of Lyric Culture.
The premium cotton Tee worn by Clarkson was designed to have a vintage feel and is inspired by the hit song written by Don McLean. A limited number of T-shirts will be available for pre-order through the company's e-store at www.lyricjeans.com
Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. With the vision of fusing the world of music with fashion, Lyric Culture employs a cutting-edge design strategy allowing consumers to express themselves stylishly through song lyrics. The company intends to announce the entire roster of songs that will be used in its debut collection in the coming weeks.
This continues to be a stock for speculative investors to watch. It was just last month the company issued a press release announcing that it dressed Brooke Burke, host of the hit CBS TV series "RockStar: Supernova," in a Lyric Culture outfit for the broadcast of the show which aired on Wednesday, August 23 at 8 PM.
Lyric Culture is the innovator and manufacturer of premium apparel and denim wear characterized by a cutting-edge design strategy driven by music and song lyrics. Through the unique fusion of fashion and music, Lyric Culture utilizes titles from all genres of music as inspiration for the brand, thereby appealing to a cross-section of various tastes and interests and enabling it to market its products on a worldwide platform. The company's strength is in its relationships with the music industry and its ability to access the Hollywood community, tastemakers and trendsetters.
Prior to the news being released, the stock closed yesterday at sixteen cents per share.
Other Stocks of interest yesterday were:
Sirius Satellite Radio (NASDAQ: SIRI) down 2.6% on 23.9 million shares traded.
SIRIUS is a commercial-free music satellite radio company.
Dell (NASDAQ: DELL) down 2.6% on 19.1 million shares traded.
Dell Inc. listens to customers and delivers innovative technology and services they trust and value.
Ciena® Corporation (NASDAQ: CIEN) down 3.2% on 8.9 million shares traded.
Ciena Corporation is the network specialist, focused on expanding the possibilities for its customers' networks while reducing their cost of ownership.
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