May 07, 2012 at 09:45 AM EDT
Blue Nile Names Engle Saez Chief Marketing Officer

SEATTLE, May 7, 2012 (GLOBE NEWSWIRE) -- Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, today announced that Engle Saez has joined the company as Chief Marketing Officer.

With more than 20 years of experience, Saez has provided branding, marketing, and product leadership to some of the world's leading retail and consumer brands, including Esprit de Corp, Eddie Bauer, Timberland, Sperry Top-Sider, and Starbucks. Most recently, he served as head of product and marketing at Coinstar, where he was instrumental in the repositioning and growth of the COIN line of business.

"Engle is a proven brand builder and marketing strategist with an impressive record of building enduring brands in the multi-channel, direct-to-consumer space," said Blue Nile Chief Executive Officer Harvey Kanter. "His experience and skill will be key in helping Blue Nile continue to evolve and grow. I expect him to have a meaningful impact on how consumers engage with Blue Nile, and I look forward to experiencing those changes first hand."

"Blue Nile has a powerful and distinctive business model that has revolutionized how consumers shop for and buy premium quality diamonds and jewelry," said Saez. "In a relatively short period of time, Blue Nile established itself as a highly regarded and preferred brand with category dominance online. I believe the opportunity for growth is phenomenal, and I am delighted to join such a passionate and enthusiastic team."

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

CONTACT: Josh Holland
         206.336.6773
         joshh@bluenile.com
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