PR Log - Mar 21, 2012 - KnowYour Corp, a Miami based technology company, announced the official launch of Knowyourbank.com today. The web application provides users with financial data, branch locations, reviews, ratings, and fees for all U.S. banks, credit unions and thrifts.
One of the main features the site offers is the ability for users to identify key financial ratios about a bank’s liquidity. Users can quickly assess the financial well being of their bank and use that information to make decisions about which banks they want to do business with and where they want to keep their money. The site has a dedicated financial education section to help users less familiar with banking terms to understand the information they are looking at.
“When people think about their bank the idea that the bank could at some point go out of business isn’t usually their first thought, but it’s something that happens all of the time,” said CEO and Co-founder Franklin Ross. “We’re committed to making sure that everyone has an honest look into their bank’s health by providing them with the tools and education to make informed banking decisions.”
Knowyourbank.com works with banks that want to use hyper-local targeting to present banking offers to users searching for local banks. “We’re seeing a tremendous amount of local search traffic for banks and credit unions,” said CMO and co-founder Grant Deken. “Our advertising platform allows banks and credit unions to target users by zip codes and institution names in order to present local offers and acquire new bank customers.”
Advertisers that meet the basic “financial well being” requirements will have the ability to determine the geographic areas that are best for them to acquire new customers and will be displayed as sponsored listings when users search for banks and credit unions in their area. Institutions looking to be more competitive can promote their offers in other search types as well, such as city lists and searches for their competitors.
“There are millions of people searching for U.S. bank locations (http://www.knowyourbank.com) every month. Our platform provides financial institutions with the ability to hyper-target the users who are actively seeking information about banks,” Said Deken. “The relevancy and placement results in a higher return on investment for our partners and an a better experience for our users. It’s a win-win.”
Knowyourbank.com provides better banking information through financial data, branch locations, reviews, ratings, and fees for banks, credit unions and thrifts. The site was founded to help provide transparency and data to help bank customers.