August 31, 2006 at 13:49 PM EDT
Responsys Expands Professional Service Offerings to Meet Growing Demand for Integrated Marketing Expertise
Expanded Responsys Offerings in Marketing Strategy, Creative Services and Data Integration Give Customers a Powerful Ally for Highly Effective Marketing

Responsys, a premier provider of on-demand email and lifecycle marketing solutions, today announced expanded professional service offerings that help clients plan, optimize and execute highly sophisticated integrated marketing programs. The enhanced offerings include a full suite of creative, strategic and data integration services designed to drive sales, satisfaction and loyalty across the customer lifecycle.

"Our goal at Responsys is simple: marketing success for every client," said Jerome McLaughlin, Vice President of Professional Services at Responsys. "We work closely with marketers to help them leverage the technical capabilities of Responsys Interact, as well as the creative and strategic expertise of our professional services organization. We're pleased to introduce a new services suite that can be deployed at any stage of a customer's marketing plan, either as a full-service solution for lifecycle marketing, or an 'as needed' expert to develop and refine their existing programs."

Responsys, which acquired award-winning professional services firm INBOX Marketing in February 2006, combines the industry's top-rated technology platform with an expert services team that has direct experience designing and deploying multi-stage lifecycle campaigns for the most sophisticated brands in the world. The new service offerings help Responsys customers leverage the technical capabilities of Responsys Interact®, as well as the company's creative and strategic expertise, to drive highly sophisticated, targeted, and relevant marketing programs.

Key new professional service offerings include:

--  ILM Quick Start Workshop:  Expert-facilitated planning session to
    share best practices, build a custom Individualized Lifecycle Marketing
    (ILM) roadmap, and determine three "quick win" programs.

--  Email Creative Optimization:  Creative design best practices are
    applied to an existing email deliverable to lift opens, clicks and
    conversion rates.

--  Extended Data Integration:  Custom development projects enable optimal
    integration with Responsys Interact to streamline and automate data
    transfers, reporting and marketing programs.

--  Email Performance Audit: Comprehensive 360-degree checkpoint
    diagnostic of email and lifecycle marketing programs, including a detailed
    trend analysis, performance scorecard, and data-driven strategic and
    tactical recommendations to improve ROI.

--  Custom ILM Program Development: Custom Individualized Lifecycle
    Marketing (ILM) programs to address key events in the customer lifecycle
    and accelerate top-line growth for the business; including: welcome, lead
    nurturing, abandonment, loyalty, win-back programs, etc.
    

"We were ready to add behavioral-based messages to our email marketing plan, and Responsys worked with us to create the roadmap to make it happen," remarked Ray Reed, Executive Vice President of Sales and Marketing at Philosophy. "Our revenue trend indicates that our first program will pay for itself within the first 30 days -- well worth the investment."

"Our email campaigns performed fairly well, but had hit a plateau," said Rick Miller, Director, Product Marketing and Sales at Trisept Solutions. "A creative refresh from Responsys allowed us to quickly see the impact of applying creative best practices to our email template. We've seen a consistent click through lift of 45% or more since making the changes."

About Responsys

Responsys is a premier provider of on-demand email and lifecycle marketing solutions. The company's industry-leading email marketing platform, Responsys Interact®, empowers marketers to realize greater revenue and profitability gains through Individualized Lifecycle Marketing(TM) -- the automated, scalable process of delivering highly relevant email messages at perfectly timed moments in the customer lifecycle. Recognized as a market leader by both Forrester Research and JupiterResearch, Responsys is trusted by leading brands such as Avery Dennison, Avis Europe, Continental Airlines, Lufthansa, Lands' End, PETCO, Salesforce.com, and The Sharper Image. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices across the US and UK.


Contact:
Carolyn Love
Responsys, Inc.
(650) 801-7433
Email Contact

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