NEW YORK, March 6, 2012 /PRNewswire/ -- Teens and schools nationwide joined forces with young Hollywood, teen retailer Aeropostale, Inc. and not-for-profit DoSomething.org to make its 5th annual "Teens for Jeans" the most successful campaign to date. This year's initiative collected a record breaking 1,000,000 pairs of jeans, bringing the campaign's collective 5-year total to over 2.5 million pairs of jeans collected and donated to homeless teens throughout the U.S., Canada and Puerto Rico.
"The passion and enthusiasm surrounding Teens for Jeans from our sales associates to our communities continues to grow exponentially. With over 1 million jeans donated just this year, Teens for Jeans is the world's largest jeans drive," says Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale. "Aeropostale is proud to be leading this campaign and its continuing efforts in making a difference."
"It blows my mind to see how many teens care so much about helping other teens with this campaign," says DoSomething.org Chief Marketing Officer Aria Finger. "Our members really did an amazing job this year!"
Celebrities rallied behind this year's "Teens for Jeans" lending support for the cause and encouraging others to take action. The campaign launched with a Public Service Announcement from pop-star Demi Lovato and a Kick-Off party in Los Angeles, CA hosted by Kristen Bell with an acoustic performance from Cody Simpson. Other celebrity supporters included Julianne Hough, Justin Long, the cast of "Pretty Little Liars," Ben Flajnik of "The Bachelor," Josie Loren, BooBoo Stewart, Cris Cab and Damien Fahey.
"I am honored to help contribute to a campaign that makes such a difference in the lives of homeless teens. A big 'Thank You' to my fans and teens everywhere for helping collect 1,000,000 jeans – you all rock!" says Demi Lovato.
"I was really impressed with the number of teens who put such an effort into collecting jeans for this campaign," explains Kristen Bell. "It's rare that something as simple as cleaning out your closet can have such an immediate impact on another."
Over 12,000 schools across the U.S., Canada and Puerto Rico hosted jeans drives to participate in this year's initiative. All jeans collected were donated to local area charities and shelters. To learn more about how you can take action against teen homelessness and participate in Teens for Jeans, please visit teensforjeans.com.
About Aeropostale, Inc.
Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aeropostale® stores and 4 to 12 year-old kids through its P.S. from Aeropostale™ stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aeropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aeropostale® products can only be purchased in its Aeropostale stores and online at www.aeropostale.com. P.S. from Aeropostale™ products can be purchased in P.S. from Aeropostale™ stores and online at www.ps4u.com. The Company currently operates 915 Aeropostale stores in 50 states and Puerto Rico, 68 Aeropostale stores in Canada and 71 P.S. from Aeropostale stores in 20 states.
Do Something believes teenagers have the power to make a difference. We leverage communication technologies to enable teens to convert their ideas and energy into positive action. Recipient of Fast Company's Social Capitalist Award in 2008 and Webby People's Voice Award for best Youth Website in 2009, Do Something inspires, empowers and celebrates a generation of doers: Teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org.
SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS" CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES, STRATEGIC DIRECTION AND EARNINGS. ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS OR PRICING CHANGES BY OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; RISKS ASSOCIATED WITH CHANGES IN SOCIAL, POLITICAL, ECONOMIC AND OTHER CONDITIONS AND THE POSSIBLE ADVERSE IMPACT OF CHANGES IN IMPORT RESTRICTIONS; RISKS ASSOCIATED WITH UNCERTAINTY RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K AND QUARTERLY REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING STATEMENTS TO REFLECT SUBSEQUENT EVENTS. READERS ARE REFERRED TO THOSE SEC FILINGS.
Kenneth Ohashi/Vice President, Investor &
Media Relations (646) 452-1876 or
Quinn Solomon/Director, Public Relations
SOURCE Aeropostale, Inc.