August 28, 2006 at 11:32 AM EDT
New Value-Priced Sunflower Market(TM) Makes its Chicago Debut in Lincoln Park

Sunflower Market:

What:    A Preview Party at Sunflower Market, a new organic and 
         natural food market designed to meet the increasing customer 
         demand for natural and organic foods at value prices

When:    Tuesday, August 29, 2006 from 5 pm-8 pm

Where:   Lincoln Park
         1910 North Clybourn
         Chicago, IL 60614
         (free parking on south side of store)

Why:     To provide the media a "sneak peek" at this exciting new
         concept in organic and natural foods. How is it different? 
         Sunflower Market is able to offer high quality organic and 
         natural foods for less because its operations are built 
         around an efficient and smart store:

First, its smart use of technology eliminates unnecessary costs:

    --   It's the first natural and organic foods store to offer self
         checkout

    --   It's also the first grocery store of any kind in the nation
         whose products are 100 percent scan-able. An automated scale
         system allows customers to self-label all products sold by 
         the pound resulting in a far speedier check-out process

    --   It uses Pay-By-Touch(TM) technology. The first natural and
         organic foods store to do so, its biometric system links
         checking/debit account information to a digital fingerprint 
         to simplify the check-out process

Second, its self-service orientation delivers streamlined operations 
that increase employee productivity while reducing "back-of-the-house"
labor

    --   As an example, Sunflower Market's produce arrives from farm 
         to shelf with fewer touch points than conventional produce. 
         It's stocked -- in its original packaging -- directly into an
         all-glass, walk-in produce cooler, thus eliminating the need
         for extra storage, requiring less labor, reducing handling,
         and ensuring optimum freshness

Contact: Susan Schneider, GreenHouse, (312) 278-6040, 
         sschneider@greenhousecom.net

About Sunflower Market

Sunflower Market is a new chain of natural and organic food markets designed to meet the increasing customer demand for organic foods at value prices. Sunflower Markets, LLC, is headquartered in Minneapolis, MN. The first prototype Sunflower Market opened on January 11, 2006 in Indianapolis, IN. The Chicago neighborhood of Lincoln Park, IL is the site of the second Sunflower Market; three additional new store openings are planned in Columbus, OH in August and September 2006, and spring 2007. Sunflower Market plans to open 50 new stores throughout the U.S. over the next five years. For more information, visit www.sunflowermarkets.com.

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