Photo Release -- 'The Artist' Actress Penelope Ann Miller Draped in Blue Nile Sapphires & Diamonds at Screen Actors Guild Awards(R)
Online Luxury Jeweler Also Dresses Nancy Carell and Engraves Cufflinks for Actor Steve Carell

SEATTLE, Jan. 29, 2012 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, dressed Best Ensemble nominated actress Penelope Ann Miller in its sapphire & diamond stud earrings, sapphire & diamond bracelet, premier eternity diamond bracelet, and sapphire & diamond ring at the 2012 Screen Actors Guild Awards® in Los Angeles.

Photos accompanying this release are available at

http://www.globenewswire.com/newsroom/prs/?pkgid=11503

http://www.globenewswire.com/newsroom/prs/?pkgid=11505

Created for celebrity red carpet appearances and Hollywood premiere events, the one of a kind sapphire & diamond pieces are a part of Blue Nile's "Extraordinary Collection."

At the previous evening's Directors Guild of America awards, where 'The Artist' won the top film award honor, Miller was adorned in Blue Nile iolite & diamond earrings and a ten carat vintage-inspired diamond cuff bracelet.

Blue Nile also dressed Nancy Carell in emerald and diamond drop earrings and a six and a half carat emerald and diamond ring for the Screen Actors Guild Awards. Her husband, actor Steve Carell, was gifted Blue Nile custom engraved Beveled Cushion Cufflinks for the special occasion.

The Screen Actors Guild Awards®, which made its debut in 1995, has become one of the industry's most prized honors. SAG is the only televised awards show to exclusively honor performers.

For more information or to request photos, please contact:

Jessica Piha
Blue Nile
206.336.6864
jessicapi@bluenile.com

Alexandra Neff
Coburn Communications
212.730.7277
alexandra.neff@coburnww.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.

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