January 11, 2012 at 06:00 AM EST
Spartan Stores and Speedway Expand Fuel Rewards Partnership
Quick Stops and Speedways now reach consumers statewide with Fuel Rewards

GRAND RAPIDS, Mich., Jan. 11, 2012 /PRNewswire/ -- Spartan Stores and Speedway LLC (Speedway) announced today they are expanding their highly successful Fuel Rewards program statewide to provide fuel discounts to Michigan consumers who are eager to leverage their food and fuel budgets. Additional supermarkets will be able to offer Fuel Rewards to their consumers because of the expanded Speedway partnership effective January 8, 2012. With this expansion, Fuel Rewards are offered statewide at over 90 D&W Fresh Market, Family Fare, Glen's Markets and VG's locations, owned by Spartan Stores, through the yes Rewards program. Participating supermarkets with a Quick Stop Fuel Center in close proximity will issue Fuel Rewards for the Quick Stop center. Those without a Quick Stop Fuel Center in close proximity will issue a Speedway Fuel Reward. The Speedway partnership also allows Spartan Stores to extend a Fuel Rewards program to over 375 Spartan supplied independent grocers.

  • With this expansion, Fuel Rewards are offered throughout the state at over 90 D&W Fresh Market, Family Fare, Glen's Markets and VG's locations through the yes Rewards program.
  • yes Rewards applications are readily available at D&W, Family Fare, Glen's or VG's stores or by visiting myyesrewards.com. Consumers can create their online account and pick up a yes Rewards card in store.
  • To participate in the Fuel Rewards program consumers will use their yes Rewards card to earn a Fuel Rewards based on their grocery purchases. An example: A consumer purchases $50 in groceries and will receive a $0.05 per gallon discount on fuel, with a limit of 20 gallons.
  • Fuel Rewards can be redeemed at Spartan owned D&W, Family Fare, Glen's or VG's Quick Stops or Speedway locations in Michigan, Ohio, Indiana, Illinois and Kentucky.
  • Consumers will receive a Fuel Reward printed at the checkout with instructions on how to redeem at the Spartan owned D&W, Family Fare, Glen's or VG's Quick Stops or Speedway convenience stores. 
  • Participating D&W Fresh Market, Family Fare, Glen's Markets and VG's with a Quick Stop Fuel Center in close proximity will issue Fuel Rewards for the Quick Stop center. Those without a Fuel Center in close proximity will issue a Speedway Fuel Reward.
  • See stores for details on redeeming Fuel Rewards.

About Spartan Stores

Grand Rapids, Michigan-based Spartan Stores, Inc., (Nasdaq: SPTN) is the nation's eleventh largest grocery distributor with 1.4 million square feet of warehouse, distribution, and office space located in Grand Rapids, Michigan. The Company distributes more than 40,000 corporate and national brand products to approximately 375 independent grocer locations in Michigan, Indiana and Ohio, and to our 97 corporate owned stores located in Michigan, including D&W Fresh Markets, Family Fare Supermarkets, Glen's Markets and VG's Food and Pharmacy.

About Speedway LLC

Speedway LLC, headquartered in Enon, Ohio, is the fourth largest company-owned and operated gasoline and convenience store chain with approximately 1,375 stores located in seven states in the Midwest. Speedway is a wholly owned subsidiary of Marathon Petroleum Corporation (NYSE: MPC). For further information about Speedway, visit the Company's web site at http://www.speedway.com.

 

 

SOURCE Spartan Stores

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