One of the leading networks of forum communities on the Internet, CrowdGather (OTCBB: CRWG) announced today that it will launch a new social media campaign, featuring reality star, popular television host and self-proclaimed lover of geekdom Adrianne Curry, to introduce its Erox fragrance. Adrianne is best known as the first winner of the now iconic reality television series America's Next Top Model as well as for her starring roles in VH1’s hit series the “Surreal Life” and “My Fair Brady.”
Designed to tease and engage those who are active in the online social sphere, the campaign will be introduced through social networks such as forums, Twitter and Facebook as well as online advertising, and feature new entertainment-geared content such as comics and video.
“I love the idea of using a fragrance that actually makes people more social,” said Adrianne Curry. “Erox is fun and flirty with a broad appeal due to its unisex nature.”
CrowdGather previously disclosed in May, 2011 its partnership with Human Pheromone Sciences, Inc. (OTCBB: EROX), a company engaged in the research, development and manufacturing of consumer products containing synthetic human pheromones, to develop a fragrance line intended for distribution over the Internet. CrowdGather has the exclusive rights to distribute the product online through affiliate internet marketing channels, and will also launch the product through the use of social media and forum communities.
“The development, marketing and launch of Erox marks the first social media product launch for CrowdGather, a business model we intend to pursue going forward,” said CrowdGather CEO Sanjay Sabnani. “Developing strategic partnerships to create exclusive products for marketing through social media and forum communities will help showcase how powerful a channel this can be for launching and selling future products.”
Erox is the first commercial product to contain Human Pheromone Sciences’ patent pending Muiricin Angluycone (ER303), a compound that has been shown to increase arousal, excitement, social-warmth, and sensuality in both men and women during a double blind placebo controlled study. Prior to Erox, the compound ER303 has never before been available in a consumer product. Erox also contains two human pheromones, Androstadienone (ADO) and Estratetraenol (ETE), which have been proven to increase feelings of confidence and well-being in the wearers and those around them.
Initial testimonials have indicated that after using the fragrance, users and the people around them feel more confident and friendly in nearly every social setting. They have also commented on the appealing nature of the scent, which contains notes of grapefruit, bergamot, pepper, lavender and amber.
Erox body spray is currently available in a 40ml bottle at www.erox.com.
About CrowdGather, Inc.
With its growing portfolio of special interest forums and enthusiast message board communities, CrowdGather (www.crowdgather.com) has created a centralized network to benefit forum members, forum owners and forum advertisers. CrowdGather provides a highly interactive and informational social network for members, a management and revenue-sharing resource for third-party forum owners, and a largely untapped advertising network for marketers worldwide.
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