Will BBX Name Change to BlackBerry 10 Revive RlM?
RIM's woes continue as it loses a trademark case that resulted in a name change for its BBX operating system to BlackBerry 10.
(IBTimes) -- 12/08/2011 --

Blackberry maker Research In Motion Inc.'s woes continues as it recently lost a trademark case that resulted in a name change for its BBX operating system to BlackBerry 10.

RIM was forced to change the name of its BBX operating system after a New Mexico judge ruled on behalf of software maker Basis International which had been using the name for its own software. Basis had been pursuing a permanent injunction against RIM after the BlackBerry maker announced the BBX name at a developer's conference in San Francisco in October. The Federal court in New Mexico granted Basis plea for a temporary restraining, which is only valid for 14 days, to prevent RIM from using the trademark name at the company's developer's conference in Singapore this week.

Hours after the decision, RIM tweeted about the name change in its official developer Twitter feed.

"Asia Keynote: BlackBerry 10 is the official name of the next generation platform that will power future BlackBerry smartphones!"

It really shouldn't matter what RIM names its operating but this incident was handled with a disturbing lack of competence. Couldn't RIM have checked first to see if the chosen name for their next generation operating system had already been trademarked by another company? Basis claims it has been using the BBX brand for its own operating system for the last 26 years.

"Even the more cursory search for the BBX trademark would have shown that we hold it," said Nico Spence, the chief executive of Basis.

The name BBX was a way for RIM to meld the BlackBerry and QNX names. QNQ Software Systems developed the new operating system before RIM bought the Ottawa-based company last year. BlackBerry 10 is in keeping with RIM's tradition of naming operating systems with sequential numbers. Its current OS is the BlackBerry 7. There's no explanation why RIM decided to skip a few numbers or maybe it's because 10 is a cooler number than 8? Either way this won't help RIM's cause. The company has been having a tough year with its stock falling 41 percent. It had angered consumers with a three-day BlackBerry outage in October and the sales of its QNX-based Playbook tablets have been abysmal.

The Blackberry 10 is a hybrid of the current BlackBerry OS and the QNX platform. It is supposed to have the new Cascades UI with enhanced 3D graphics support and deep integration between apps. RIM hasn't said when BlackBerry 10 will hit the market but it's expected around June 2012. 

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