Photo Release -- Actress Helen Mirren Dons Blue Nile's "Extraordinary Collection" Drop Earrings at BAFTA Los Angeles Britannia Awards
Online Luxury Jeweler Awards Cufflinks to Winning Actors and Black Diamonds to Actress Helena Bonham Carter

SEATTLE, Dec. 1, 2011 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, dressed Academy Award winning actress Helen Mirren in its Tahitian Pearl and Diamond Drop Earrings at last night's BAFTA Britannia Awards in Beverly Hills, California.

Photos accompanying this release are available at  http://www.globenewswire.com/newsroom/prs/?pkgid=11175

http://www.globenewswire.com/newsroom/prs/?pkgid=11176

The one of a kind piece in Blue Nile's "Extraordinary Collection" were created for celebrity red carpet appearances and Hollywood premiere events.

Exquisite in design, the Drop Earrings showcase lustrous Tahitian cultured pearls and more than 160 pavé-set round diamonds set in 18k white gold.

Blue Nile also provided all of the evening's presenters and honorees with Sterling Silver Beveled Cushion Cufflinks and a special gift to actress Helena Bonham Carter with a Black Diamond Pavé Ring. BAFTA Los Angeles honored Academy Award® nominated actress Helena Bonham Carter with the Britannia Award for British Artist of the Year.

The Britannia Award is BAFTA Los Angeles' highest accolade, a celebration of achievements honoring individuals and companies that have dedicated their careers or corporate missions to advancing the entertainment arts.

For more information on Blue Nile's "Extraordinary Collection" or to schedule an interview, please contact:

Jessica Piha
Blue Nile
206.336.6864
jessicapi@bluenile.com
Alexandra Neff
Coburn Communications
212.730.7277
alexandra.neff@coburnww.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

Photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.

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