Blue Nile Partners With LivingSocial for Cyber Monday

SEATTLE, Nov. 21, 2011 (GLOBE NEWSWIRE) -- On Cyber Monday, Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, is partnering with LivingSocial to offer $200 worth of merchandise for $100 to the local commerce site's 34 million members in the United States. Blue Nile is the only jeweler included in LivingSocial's Cyber Monday promotion.

The $200 for $100 offer will be listed as one of LivingSocial's featured deals on Cyber Monday. Members can purchase the deal starting at 5 a.m. EST on Monday, November 28, and will receive a voucher the next day for redemption.

"Our partnership with LivingSocial gives Blue Nile the ability to provide an incredible value to an affluent customer base, introducing a new group of consumers to the quality and service that are hallmarks of Blue Nile," said Blue Nile Vice President of Marketing Jon Sainsbury.

LivingSocial orders placed on or before December 16 will ship free and are guaranteed to be delivered by Christmas.

With the voucher in hand, customers can shop Blue Nile's vast array of diamonds and fine jewelry, including the company's new eiros collection of engagement rings, Carousel Collection made with Swarovski Gemstones, and Jovana bead charms.

Blue Nile's LivingSocial offer expires on December 31, 2011. For more information on Blue Nile's partnership with LivingSocial, please contact:

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.ukBlue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

CONTACT: Josh Holland
         206.336.6773
         joshh@bluenile.com
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