Photo Release -- Blue Nile Launches Unparalled Decadence and Detail in Exclusive Eiros Collection
Blue Nile eiros(TM) Collection Brings Design Elements to the Next Level With Six Embellished Settings and Bands

SEATTLE, Nov. 10, 2011 (GLOBE NEWSWIRE) -- Blue Nile (Nasdaq:NILE), the leading online retailer of diamonds and fine jewelry, today launched the exclusive Blue Nile eiros™ Collection. Bringing delicate craftsmanship to life, the intricate and lavish artistry of the unique engagement and wedding band Collection marries beautifully with petite diamonds to create the perfect ensemble. Inspired by the Greek word "eros," meaning love, Blue Nile's exclusive eiros™ Collection is unapologetically romantic. With elements of scrollwork, sculpted metal and ornate design, each eiros™ ring is extravagantly detailed and beautiful from every angle. Blue Nile takes design elements to the highest level by leaving no surface untouched and no metal unembellished – every engagement setting is matched with a wedding band of similar design and feel.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11037

The eiros™ Collection has six distinct engagement ring styles with prices ranging from $1,190 to $1,975:

  • Arch Diamond Engagement Ring
    At $1,650, this ring bears a subtle arch-inspired design in 14k white gold and includes more than thirty petite round diamonds.
  • Tendril Diamond Engagement Ring
    The lavishly decadent ring in 14k gold mixes cable and nature-inspired vintage motifs, making it astonishingly baroque for $1,725.
  • Vine Diamond Engagement Ring
    Embraced with sixteen petite round diamonds, the 14k gold ring incorporates vine-like scrollwork, embodying garden-like romance for $1,190.
  • Quatrefoil Diamond Engagement Ring
    At $1,750, the heirloom-worthy ring is hand-crafted in 14k white gold with more than twenty petite round diamonds.
  • Hearts Diamond Engagement Ring
    Cupid would likely take aim at this ring's hand-crafted, heart-inspired design in 14k white gold for $1,975. 
  • Ivy Diamond Engagement Ring
    At $1,725, this eye-catching ring in 14k white gold boasts a delicate cable of petite diamonds swirling up to the center diamond.

Designed as a pair, the eiros™ Collection's matching Arch, Tendril, Vine, Quatrefoil, Hearts, and Ivy wedding bands embody the same delicate accents as their engagement ring counterparts. Each wedding band is crafted of 14k white gold and uniquely matched to its sister engagement ring. Many of the eiros™ band styles are also set with the highest quality petite round diamonds. Eiros™ Collection wedding bands start at $710 and are priced up to $1,850.

For more information on the Blue Nile eiros™ Collection, please contact:

Jessica Piha
Blue Nile
206.336.6864
jessicapi@bluenile.com
Alexandra Neff
Coburn Communication
212.536.9838
Alexandra.Neff@CoburnWW.com

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

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