November 02, 2011 at 12:39 PM EDT
New MTV Book Reveals the Songs, the Stars and the Stupidity that Made Music History
"Even though MTV made many strategic mistakes during the book's span, from its 1981 launch through its first decade, they were still, at every turn, smarter than the record labels, whose relationship with MTV passed through four distinct phases, all of them unwise," writes the co-author of the new book, "I Want My MTV."
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