The resurgence of the stock market in October has led Groupon’s management team to consider increasing its IPO (Initial Public Offering) price.
Groupon’s potential float has been seen by many as a bellwether for the short term future of tech IPOs, and what looked like it would be a homerun has been slowly scaled back amid concerns about risk among institutional investors.
The original prospectus filed with regulators outlined a sale of 30 million shares at between $16 and $18, but a trailblazing East Coast trip, aimed at encouraging investment in the company, has been met with an excellent response.
Groupon will face an uphill battle, not only in convincing investors to part with their cash, but also in the Daily Deals business itself. Google, a company which has long-coveted a position in the sector, recently added a wide range of partnerships to its own ‘Offers’ portfolio, and they are not alone.
November 4 will see all of the questions about the IPO answered, of course, with Groupon trading under the ticker NASDAQ:GRPN.