Small Skincare Line Competes Against Major Brands in Costco
PR Log - Oct 26, 2011 - PHOENIX, AZ (October 2011) – She’s gone from a start up business to Costco shelves in 12 months ... and as her Lily.B Skincare Line continues to grow Liz Bishop wants to share business insight with fellow entrepreneurs and inspire them to fight through this economy. When Bishop— a veteran in the skincare industry and mother of two— created Lily.B the goal was simple … offer women a natural, simple alternative to their daily skin care. Women of all ages are taking notice of the simple, effective three-step approach.
“The earlier a woman pro-actively cares for her skin—routine cleansing, deep skin-nourishment and daily protection from the elements, using effective, natural ingredients— the healthier and younger looking her skin will be,” says Bishop.
As the entrepreneur works feverishly to build her brand, recently landing a second pilot launch in 19 Costco stores around the nation, she realizes that with vision and perseverance there is opportunity, in spite of this tough economy.
The race is now on … if Lily.B Ultra Eye Cream sells well in the selected Costco stores during the October through November pilot, Lily.B may be one step closer to becoming a household name.
“Costco is hopeful Lily.B’s appealing natural formulation, moderate price point and emphasis on skin-health and age prevention will resonate well with their beauty consumer,” Bishop exudes. “It’s an exciting and nerve-wracking time as we continue to grow.”
In keeping with the Lily.B philosophy to “bring beauty to all the lives we touch” Bishop is partnering with Toys for Tots and will donate $1 of every eye cream sold in Costco stores.
See how Hollywood makeup artist Anthony Gordon uses Lily.B Ultra Eye Cream: Energize Your Eyes with Hollywood Make Up Artist Anthony Gordon http://youtu.be/_qJL2bDBV7c
About http://www.lilybskincare.com: Costco locations: http://www.lilybskincare.com/retailers/eyecreamatcostco Lily.B, which is naturally formulated and suitable for all skin types, emphasizes botanical ingredients and essential oils, deep skin nourishing properties and age defying benefits. It contains no parabens, glycols, sulfates, dyes, artificial fragrance, or other skin irritating additives. Lily.B has been tested by skin experts and beauty enthusiasts, never on animals, and is endorsed by dermatologists. To learn more visit http://www.lilybskincare.com - - -
Lily.B Skincare is all natural, created for women past acne but not ready for heavy anti-aging with age-defying properties and light, hydrators to fight fine lines/wrinkles, ensure soft, luminous, beautiful skin and has no irritating additives.