Zynga Making Progress on Its IPO Checklist
Zynga's latest amended filing includes a ticker symbol and exchange, as well as additional news for IPO investors.

This week, Zynga made another amended filing for its expected public offering that included some forward-looking news. If you want to buy the shares, Zynga now has a name for them — ZNGA — and they’ll be traded on the Nasdaq. It was a big win for the exchange, considering the NYSE has snagged tech offerings like Zillow (NYSE:Z), Pandora (NYSE:P) and LinkedIn (NYSE:LNKD) in 2011.

When it comes to social games, Zynga is the dominant player. The company’s titles attract 232 million average monthly active users, many of whom are willing to pay for the digital goods. Since its founding in 2007, the company has generated $1.25 billion in cumulative revenues.

Zynga’s latest filing also has some new details for IPO investors. First of all, the company continues to get the bulk of its revenues from a handful of games. For the $271.5 million increase in revenues for this year, FarmVille accounted for $76.6 million, FrontierVille generated $70.5 million and CityVille collected $46.6.

Still, rather than sitting back and collecting cash, Zynga recently launched 10 new games — and the company also has been expanding beyond the Facebook platform. This involves titles for mobile devices as well as Google’s (NASDAQ:GOOG) G+ social network.

Something else from the filing: Zynga’s CEO, Mark Pincus, apparently has tremendous control over his gaming empire. Based on Zynga’s two classes of shares, he has 38.5% of the voting power. This compares to the No. 2 player, Kleiner Perkins Caufield & Byers, which has only 8.4%.

While this structure might be worrisome for corporate governance experts, it probably will not mean much for IPO investors. For the most part, Pincus has done a fine job building Zynga. And the good news is that it now looks like the company might hit the markets within a month or so.

Tom Taulli is the author of “All About Short Selling” and “All About Commodities.” You can also find him at Twitter account @ttaulli. He does not own a position in any of the stocks named here.

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