September 12, 2011 at 09:00 AM EDT
MTV’s ‘Jersey Shore’ Cast Members Get Obscene

Put the kids to bed, America, because the cast of MTV’s “Jersey Shore” is about to get Obscene. Obscene Jeans Corp. (OTCQB:OBJE) announced today that the company signed a product placement agreement with Celeb Branding, LLC, to outfit the female cast members of “Jersey Shore” in its hottest new fashions.

“The opportunity to have the girls of ‘Jersey Shore’ wear our sexy new jeans and apparel was a no-brainer,” said OBJE CEO Rachel Stark-Cappelli. “These ladies are the stars of television’s top-rated program in the youth demographic, and they’re photographed and interviewed literally everywhere they go. It’s a match made in heaven: The ‘Jersey Shore’ girls may already know how to get down and dirty, but now they’ll be getting Obscene.”

Under the terms of the agreement, OBJE will provide jeans and other apparel and accessories to ‘Jersey Shore’ cast mates Nicole “Snooki” Polizzi, Jennifer “JWoww” Farley, Deena Nicole Cortese and Sammi “Sweetheart” Giancola to wear for organic product placement and brand awareness during video and print interviews and appearances. Currently in its 4th season, the prime-time reality series has delivered record-breaking ratings for MTV, turning its cast into international megastars.

The cast’s fame is so great, in fact, that their association can make—or break—fashion companies both large and small. Last month, the stock price for Abercrombie & Fitch (NYSE: ANF) fell nearly 10 percent during the first trading session after the clothing retailer offered "Jersey Shore" star Michael "The Situation" Sorrentino and other cast members a "substantial payment" if they stopped wearing Abercrombie-branded clothes.

“Fashion is very important to the cast of ‘Jersey Shore,’ and an entire generation is taking style cues from these young women,” Stark-Cappelli said. “We expect our agreement with Celeb Branding to position OBJE for explosive growth once the cast members are seen and photographed wearing our jeans around the world. We’re confident that Snooki and the girls will find Obscene Jeans to be the perfect fit.”

For more information and performance data on Obscene Jeans, please visit http://www.ObsceneJeans.com/Investors.html.

Obscene Jeans Corp. designs outrageous apparel, accessories and beauty products to compete in the fashion and lifestyle sector alongside True Religion Apparel, Inc. (NASDAQ:TRLG), Joe’s Jeans (NASDAQ:JOEZ), and Quicksilver, Inc. (NYSE: ZQK).

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company. For more information, please visit our website at http://www.obscenejeans.com. For investment information and performance data, please visit http://www.obscenejeans.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Contacts:

Obscene Jeans
Rachel Stark-Cappelli, 941-952-5825
President and CEO
info@obscenejeans.com
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