OBJE Begins Development of Online Boutique

With more and more shoppers scouring the Web for the hottest new trends and fashions, Obscene Jeans Corp. (OTCQB: OBJE) is making plans to capture an important new retail segment with its own custom e-commerce solution. The company announced today that it is beginning development on a new online boutique to capitalize on rising demand for its edgy designs.

“Obscene Jeans will soon be available at fashion boutiques across the U.S. and beyond, but not everyone has access to trendy shops and high-end apparel where they live,” said OBJE CEO Rachel Stark-Cappelli. “Our new e-commerce site will allow us to bring the boutique experience to shoppers instantly, no matter where they are in the world. After all, why shouldn’t fashionistas in Ames, Iowa, look and feel as sexy as the women in Miami?”

Once considered merely a complement to brick-and-mortar retail shops, e-commerce sites have emerged as a powerful sector of the fashion industry that continues to experience tremendous growth. U.S. e-commerce sales totaled $47.51 billion in the second quarter this year, up 17.5% from a year ago, according to estimates released last month by the U.S. Commerce Department. Over the same period, e-commerce accounted for approximately 4.6% of total retail sales—a record high. The online shopping experience is in the midst of a major boom thanks to the explosion in smartphone and tablet usage, which are keeping more and more shopaholics connected to the Web around the clock.

“Our research shows that online sales growth is currently outstripping that of physical retailers,” Stark-Cappelli said. “We’re not the only ones, either—Established names like Zara and Michael Kors are rolling out e-commerce platforms, too. Online retail is emerging as an accepted and commonplace way to shop, and we’re going to work aggressively to capture those consumers.”

Stark-Cappelli added that OBJE’s new e-commerce site will also allow for increased social media integration and interactivity with customers around the globe. Exclusive photos and video of the company’s luxurious new fashions are already available on the company’s Facebook page and YouTube channel.

Obscene Jeans Corp. designs luxurious fashions, accessories and beauty products to compete in the fashion and lifestyle sector alongside True Religion Apparel, Inc. (NASDAQ:TRLG), V.F. Corporation (NYSE: VFC), Joe’s Jeans Inc. (NASDAQ:JOEZ), and Jones Apparel Group, Inc. (NYSE: JNY). For investing information and performance data on OBJE, please visit http://www.ObsceneJeans.com/investors.html.

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emergent, design-based lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company. For more information, please visit our website at http://www.obscenejeans.com. For investment information and performance data, please visit http://www.obscenejeans.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Contacts:

Obscene Jeans
Rachel Stark-Cappelli, 941-952-5825
President and CEO
info@obscenejeans.com
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