OBJE Promotes Rachel Stark-Cappelli to CEO

Capitalizing on the momentum generated by its successful denim line launch last month at WWDMAGIC in Las Vegas, Obscene Jeans Corp. (OTCQB: OBJE) will name Rachel Stark-Cappelli the company’s new CEO.

“This is an incredible opportunity that I’m really looking forward to,” Stark-Cappelli said. “I’ve been heavily involved with Obscene Jeans since the company’s inception, and it’s gratifying to know that my accomplishments here have been recognized and rewarded. I have big plans for this company, and the outstanding response that our new denim collection has received fills me with confidence that all our goals will be achieved.”

In her role as OBJE’s Lead Designer, Stark-Cappelli was instrumental in the creation of Obscene Jeans’ debut line of fashions and accessories. In addition to designing the company’s exotic denim collection, she secured international distribution for the line from Modae SRL and drafted new sales agreements with North American fashion boutiques. A veteran of the European fashion industry who lived and worked in Italy for nearly 15 years, Stark-Cappelli brings international expertise and a creative eye to Obscene Jeans’ top spot.

“My first priority will be to continue building the international distribution network necessary to make OBJE a global luxury lifestyle brand,” Stark-Cappelli said. “Our debut collection attracted a great deal of interest from foreign distributors last month at WWDMAGIC, and we’re currently working on new agreements around the world. The markets for denim are exploding in Asia, South America and other emerging economies, and OBJE is poised to grow right along with them.”

The world won’t have to wait long for its next glimpse at Stark-Cappelli’s sultry designs. Obscene Jeans will be on display later this month at SRQ Fashion Week in Sarasota, Fla., a six-day event expected to attract fashion buyers, distributors and retailers from all over the globe. Exclusive photos and video of the company’s hottest new fashions are available now on the company’s Facebook page and YouTube channel.

Obscene Jeans Corp. designs luxurious fashions, accessories and beauty products to compete in the luxury fashion and lifestyle sector alongside True Religion Apparel, Inc. (NASDAQ:TRLG), Iconix Brand Group, Inc. (NASDAQ:ICON), Joe’s Jeans Inc. (NASDAQ:JOEZ), and Quiksilver, Inc. (NYSE:ZQK). For investing information and performance data on OBJE, please visit http://www.ObsceneJeans.com/investors.html.

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emergent, design-based luxury lifestyle brand and apparel company. OBJE is an OTCQB publicly traded company. For more information, please visit our website at http://www.obscenejeans.com. For investment information and performance data, please visit http://www.obscenejeans.com/investors.html.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Contacts:

Obscene Jeans
Rachel Stark-Cappelli, 941-952-5825
President and CEO
info@obscenejeans.com
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