August 25, 2011 at 09:00 AM EDT
OBJE Celebrates Successful Denim Line Launch at WWDMAGIC

Obscene Jeans Corp. (OTCQB:OBJE) celebrated the successful launch of its new designer denim collection on Wednesday as WWDMAGIC in Las Vegas drew to a close.

Obscene Jeans' colored Super Skinny jeans are worth fighting for. (Photo: Business Wire)

Obscene Jeans' colored Super Skinny jeans are worth fighting for. (Photo: Business Wire)

“We couldn’t have picked a better event to launch our debut fashion collection,” said OBJE CEO Robert Federowicz. “WWDMAGIC exposed Obscene Jeans to hundreds of North American and international fashion retailers, distributors and media. We made our first sales at the show, and we’re well on our way to putting our fashions on store shelves around the globe.”

OBJE Lead Designer Rachel Stark-Cappelli credited Obscene’s most eye-catching clothes and accessories for the company’s successful showing in WWDMAGIC’s Young Contemporary section.

“The amazing washes on our Super Skinny colored denim collection attracted a lot of attention at the show,” she said. “You simply won’t see colored jeans like ours anywhere else. The incredible belts, chains and accessories made for us by ArtModa Florence in Italy were a huge hit, as well. WWDMAGIC is a huge stage, and by any measure, our fabulous new collection really shined under the lights.”

Stark-Cappelli and the Obscene Jeans team interacted with hundreds of buyers and distributors during the three days of the show, collecting contact information and building relationships. With WWDMAGIC now at an end, the company will set to work cultivating the global distribution network necessary to make Obscene Jeans a global luxury lifestyle brand.

“WWDMAGIC was just the beginning,” Federowicz said. “We have big things planned moving forward. The amazing variety of styles, trends and fashions we saw at the show reinforced our belief that now is the perfect time to launch our luxury brand worldwide. The reaction that our gorgeous new collection received really opened our eyes to the global demand for high-end denim fashions.”

Photos of Obscene Jeans’ display at WWDMAGIC are available now on the company’s Facebook page. A video slideshow of OBJE’s dazzling new denim collection can currently be seen on the Obscene Jeans YouTube channel.

Obscene Jeans Corp. creates exotic denim fashions and luxurious all-natural beauty products for the world’s most glamorous women. The company competes in the luxury fashion and lifestyle sector alongside True Religion Apparel, Inc. (Nasdaq:TRLG), Polo Ralph Lauren Corporation (NYSE:RL), Joe's Jeans Inc. (NASDAQ:JOEZ) and PVH Corp. (Public, NYSE:PVH). For investing information and performance data on OBJE, please visit http://www.ObsceneJeans.com/investors.html.

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emerging, design-driven luxury lifestyle brand and apparel company dedicated to developing fashion trends and lifestyle accessories. The company has designed and is preparing to launch premium denim fashions and beauty products for the luxury goods industry worldwide. OBJE is an OTCQB publicly traded company. For more information, please visit our website at http://www.ObsceneJeans.com. For investment information and performance data, please visit http://www.ObsceneJeans.com/investors.html.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6840772&lang=en

Contacts:

Obscene Jeans
Robert Federowicz, 941-952-5825
President and CEO
info@obscenejeans.com
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