August 23, 2011 at 09:00 AM EDT
OBJE Draws International Interest at WWDMAGIC

Obscene Jeans Corp. (OTCQB:OBJE) unveiled its new denim collection yesterday at the WWDMAGIC fashion trade show in Las Vegas, drawing interest from retail buyers and distributors from around the globe.

OBJE Lead Designer Rachel Stark-Cappelli flanked by Obscene Jeans models at WWDMAGIC in Las Vegas. ( ...

OBJE Lead Designer Rachel Stark-Cappelli flanked by Obscene Jeans models at WWDMAGIC in Las Vegas. (Photo: Business Wire)

“The first day of WWDMAGIC was a smashing success for the Obscene brand,” said OBJE CEO Robert Federowicz. “After months of anticipation, our dazzling new denim collection has been revealed to the fashion world. The response we’re receiving at the show is tremendous—a real tribute to the international scale of the event.”

The fashion industry’s most comprehensive collection of women’s apparel and accessories, WWDMAGIC showcases more than 2,000 labels encompassing a broad range of styles and trends. The landmark trade show draws hundreds of fashion buyers and trend seekers from around the world, making it the perfect launch pad for hot new brands on the rise.

“The international interest in our fashions really blew us away on Monday,” said OBJE Lead Designer Rachel Stark-Cappelli. “We are fielding inquiries from a South African retail chain, a Mexican distributor and a U.S. online retailer in the first day alone. Everyone loves the new jeans, and we’re working hard to forge new business relationships that will help turn Obscene Jeans into a global luxury brand.”

Stark-Cappelli noted that the company’s funky new five-color Super Skinny jeans collection has been the center of attention at OBJE’s WWDMAGIC booth.

“The bright, bold colors in our Super Skinny collection are really eye-catching, and we think they’re going to be a huge hit internationally,” she said. “They’re sexy, they’re fun, and they’re perfect for women who don’t mind standing out.”

Obscene Jeans’ Super Skinny collection and other designer denim creations will be on view in WWDMAGIC’s Young Contemporary section through Wednesday. Stark-Cappelli is providing up-to-the-minute social media coverage of the event on OBJE’s Twitter page. Photos and videos from the trade show will be available soon on Obscene Jeans’ Facebook and YouTube pages.

Obscene Jeans Corp. creates exotic denim fashions and luxurious all-natural beauty products for the world’s most glamorous women. The company competes in the luxury fashion and lifestyle sector alongside True Religion Apparel, Inc. (Nasdaq: TRLG), V.F. Corp. (NYSE: VFC), Joe's Jeans Inc. (NASDAQ: JOEZ) and Jones Apparel Group, Inc. (NYSE: JNY). For investing information and performance data on OBJE, please visit http://www.ObsceneJeans.com/investors.html.

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emerging, design-driven luxury lifestyle brand and apparel company dedicated to developing fashion trends and lifestyle accessories. The company has designed and is preparing to launch premium denim fashions and beauty products for the luxury goods industry worldwide. OBJE is an OTCQB publicly traded company. For more information, please visit our website at http://www.ObsceneJeans.com. For investment information and performance data, please visit http://www.ObsceneJeans.com/investors.html.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6838092&lang=en

Contacts:

Obscene Jeans
Robert Federowicz, 941-952-5825
President and CEO
info@obscenejeans.com
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