August 22, 2011 at 09:00 AM EDT
Obscene Jeans’ Profile Grows

Obscene Jeans Corp. (OTCQB: OBJE) unveiled its dazzling debut denim collection to fashion buyers around the world today at the MAGIC Marketplace in Las Vegas.

Obscene Jeans unveiled its new denim fashions today at WWDMAGIC. (Photo: Business Wire)

Obscene Jeans unveiled its new denim fashions today at WWDMAGIC. (Photo: Business Wire)

“It’s only the beginning,” said OBJE CEO Robert Federowicz. “WWDMAGIC is the launching pad that could catapult Obscene Jeans on to store shelves worldwide.”

OBJE’s display in the middle of the trade show’s Young Contemporary section puts the company’s sensual and sophisticated jeans in front of thousands of show-goers looking for the next hot trend in luxury fashions. Denim is the ‘it’ fabric this year.

“The response we’re receiving from buyers here at the show is incredible,” said OBJE Lead Designer Rachel Stark-Cappelli. “Everyone has fallen in love with our new five-color Super Skinny jeans collection. After seeing the way buyers are responding, I’m expecting these summer colors to be pre-ordered for a winter holiday flash.”

Also making its debut at WWDMAGIC is Obscene’s new line of trendy t-shirts designed to complement the sleek styling of Stark-Cappelli’s luxury jeans.

“We wanted to add a complementary line of t-shirts to accentuate the jeans, and our new collection includes embellished tees and half-shirts,” she said. “Again, we really experimented with different washes, just as we did with the jeans. Washing both white and black fabrics allowed us to achieve a kind of tea-stain effect. It looks amazing!”

Buzzing with the energy of the hottest new young contemporary brands, the central hall of the Las Vegas Convention Center will be the center of the universe for everything fresh in young women’s fashions for the next three days. WWDMAGIC showcases more than 2,000 emerging and established labels spanning across every price point and trend, drawing fashion buyers, trendsetters and media from around the globe to the annual event.

Obscene Jeans’ display booth can be seen at WWDMAGIC through Wednesday. Stark-Cappelli is providing up-to-the-minute social media coverage of the event on OBJE’s Twitter page. Photos and videos from the trade show will be available soon on Obscene Jeans’ Facebook and YouTube pages.

Obscene Jeans Corp. creates exotic denim fashions and luxurious all-natural beauty products for the world’s most glamorous women. The company competes in the luxury fashion and lifestyle sector alongside True Religion Apparel, Inc. (Nasdaq: TRLG), PVH Corp. (NYSE: PVH), Joe's Jeans Inc. (NASDAQ: JOEZ) and the Warnaco Group, Inc. (NYSE: WRC). For investing information and performance data on OBJE, please visit http://www.ObsceneJeans.com/investors.

About Obscene Jeans

Obscene Jeans Corp. (OBJE) is an emerging, design-driven luxury lifestyle brand and apparel company dedicated to developing fashion trends and lifestyle accessories. The company has designed and is preparing to launch premium denim fashions and beauty products for the luxury goods industry worldwide. OBJE is an OTCQB publicly traded company. For more information, please visit our website at http://www.ObsceneJeans.com. For investment information and performance data, please visit http://www.ObsceneJeans.com/investors.html.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipate” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6836472&lang=en

Contacts:

Obscene Jeans
Robert Federowicz, 941-952-5825
President and CEO
info@obscenejeans.com
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