Under Armour Gets On The Right Track With Running Shoe
For all I know, the folks in the footwear department at Under Armour have a picture of me on their dartboard. For years, I've dissed their shoes. At least for me, they just didn't feel good. I know many in the marketplace felt the same way. But Under Armour didn't grow in the face of Nike because its executives were ready to lose. And after a much needed year off to regroup, I'm here to tell you that Under Armour is now armed with the shoe and the idea that will at least give them a chance to grab some serious marketshare.