True Religion Apparel Engages FOUR Marketing as New Distributor for United Kingdom
Company Advances Strategy to Realign International Distribution to Better Realize Global Potential for Its Brand

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced it has engaged FOUR Marketing as the companys new distributor in the United Kingdom, effective for the fall 2007 season. As a leading independent fashion clothing and accessories distributor known for a high level of technical product expertise and intimate knowledge of the UK customer base, FOUR Marketing currently represents a variety of designer labels such as Against My Killer by Andrew MacKenzie, CP Company, Evisu, Fake London Genius, McQ by Alexander McQueen, Stone Island, Superfine and Tretorn.

FOUR Marketing is the kind of business partner we seek to represent our brand as we take a methodical approach to growing our customer reach in the UK, Europe and other key international markets, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel. FOUR Marketings engagement will dovetail with the efforts of our internal team as we work to position the True Religion brand for continued, sustainable growth.

The United Kingdom has the potential to become one of our largest markets outside the United States, said Michael Buckley, president. We believe this new distributor agreement significantly advances our goal of realizing the potential of and demand for True Religion products in this market, starting first in London and extending throughout England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

FOUR Marketing has grown through an expanding network of independent boutiques and department stores by building long-term brand value and sales growth in line with brand expectations. The company plans to market and distribute the entire line of True Religion branded apparel to more than 250 retailers in the UK market, including Harvey Nichols, Harrods and Selfridges. Among the specialized resources available, FOUR Marketings in-house media team, FOUR Publicity, is expert at executing extensive advertising campaigns to national newspapers, consumer magazines and lifestyle trade publications, and its retail group offers a wide range of experience coordinating retail expansion, including shop fit and concession design and installation.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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