Organic Search Engine Result Pages (SERP) -- SEO Press Release distribution Services, EmailWire, on "Changing Face of SERPs: Organic Click Through Rate"
(EMAILWIRE.COM, July 28, 2011 ) Houston, TX Any business with presence online has the objective to be found on search engine result pages (SERPs). Yet it continues to be a challenge to organically rank on top pages of search engines. Today, SEO press release distribution services, EmailWire.Com recommends, "

SEO Press Release Distribution Services

style=''>Changing Face of SERPs: Organic Click Through Rate" a complimentary research study on organic rankings and click through rates:

"This study emphasizes the importance of ranking on the first page of Google and how it can yield accelerating benefits equivalent to tripling the number of organic visits.

"As part of a series of research projects Optify is conducting on their database and given recent changes to Google and Bing's search engine results pages (SERPs), they designated an ambitious goal for themselves - come up with a new Click-Through-Rate (CTR) curve.

The three main questions Optify answers in this study:

Given the recent changes to SERPs, what is the new CTR curve for organic results?
Is there a correlation between organic click through rate and CPC value for the same keyword?
What is the effect of search volume on click through rates?

After reading this study, you will learn that:

Ranking is important only as a means to predict CTR. While you should always aspire to rank higher, real value comes from business results, not rank.

There is a negative correlation between CTR on organic results and CPC value of sponsored results; as CPC value goes up, you can expect to get less clicks on the organic results.

Search volume affects CTR. Long tail terms (under 100 monthly searches) yield higher overall CTR on the first Search Engine Result Page (SERP), while head terms (over 1000 monthly searches) yield higher CTR on the first results but lower average CTR on the first SERP.

"Changing Face of SERPs: Organic Click Through Rate" is brought to you free of charge by Optify and it is presented to you today by EmailWire.Com.

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