"This study emphasizes the importance of ranking on the first page of Google and how it can yield accelerating benefits equivalent to tripling the number of organic visits.
"As part of a series of research projects Optify is conducting on their database and given recent changes to Google and Bing's search engine results pages (SERPs), they designated an ambitious goal for themselves - come up with a new Click-Through-Rate (CTR) curve.
The three main questions Optify answers in this study:
Given the recent changes to SERPs, what is the new CTR curve for organic results?
Is there a correlation between organic click through rate and CPC value for the same keyword?
What is the effect of search volume on click through rates?
After reading this study, you will learn that:
Ranking is important only as a means to predict CTR. While you should always aspire to rank higher, real value comes from business results, not rank.
There is a negative correlation between CTR on organic results and CPC value of sponsored results; as CPC value goes up, you can expect to get less clicks on the organic results.
Search volume affects CTR. Long tail terms (under 100 monthly searches) yield higher overall CTR on the first Search Engine Result Page (SERP), while head terms (over 1000 monthly searches) yield higher CTR on the first results but lower average CTR on the first SERP.
"Changing Face of SERPs: Organic Click Through Rate" is brought to you free of charge by Optify and it is presented to you today by EmailWire.Com.
EmailWire.Com Newswire offers unlimited online press release distribution services to private and public companies; press releases packages include unlimited SEO pres release distribution for $999 per year, $699 for six months or $99/month at http://www.emailwire.com/publications/unlimited_press_release_distribution.php/. EmailWire.Com is a Press Release distribution service with guaranteed results(TM). The newswire service uses social media to distribute press releases via XML feeds to consumers, journalists, business professionals, analysts, journalists, editors and publishers of media outlets throughout the world.
EmailWire.Com also offers unlimited online press release distribution services and video news releases to public companies and to companies reviewing and promoting stocks on NASDAQ, AMEX, NYSE, TSX, CNDX, OTC BB, Pink Sheets.
These press releases are distributed and published on Business, Investment, Finance or Stock sections of online news sites where investors enter ticker symbols to look for stock performances. Some of these news sites or newswire services are CBS Money Watch (NASDAQ: CBS), The Boston Globe, Google News (Nasdaq: GOOG), Yahoo(Nasdaq: YHOO) search, Bing (Nasdaq: MSFT) and Bank.Com.
OTC BB, Pink Sheets, small caps or stock review press releases are also published on investment sections of newspapers, investment trade publications, investments or stock sections of radio and television stations throughout the United States. EmailWire is a press release distribution service for stock promotions.
About GroupWeb Media LLC dba GroupWeb.Com
GroupWeb Media LLC ( http://www.groupweb.com ) is a Houston, Texas based company that specializes in online press release services, press release distribution, newswire services, news aggregation and dissemination. GroupWeb Media LLC operates regional and vertical portals that deliver news to targeted audiences.
For press release distribution, contact:
GroupWeb Media LLC dba EmailWire.Com
Press Release Distribution Staff
Tel: 281-645-4086 http://www.groupweb.com