July 18, 2011 at 08:30 AM EDT
ETF Securities & the Permanent Mission of Singapore to the UN to Ring the Opening Bell at the New York Stock Exchange

ETF Securities announced today that executives from the firm will Ring the Opening Bell of the New York Stock Exchange on July 18, 2011 in celebration of the launch of ETFS Asian Gold Trust (AGOL) and ETFS White Metals Basket Trust (WITE). The Charge D’Affaires to the Permanent Mission of Singapore to the UN, Li Peng Kok, will be also present to help ring the bell. ETFS Asian Gold Trust (AGOL), stores its gold in Singapore.

Key highlights of ETFS Asian Gold Trust (AGOL):

  • Allocated Gold Stored in Singapore: ETFS Physical Asian Gold Shares (AGOL) custodies all of its physical gold bars in secure London Bullion Market Association (LBMA) approved vaults in Singapore.
  • Gold Physically Backed: ETFS Physical Asian Gold Shares (AGOL) are backed by LBMA gold bars that meet “good delivery” (1) standards.
  • Diversification: Investors can diversify their gold holdings either into Asia using AGOL or Switzerland using the existing ETFS Physical Gold Shares (SGOL). Both exchange-traded products (ETPs) are offered at 0.39% per annum. (2)
  • Transparency– Gold bars underlying AGOL are audited bi-annually by an independent third-party auditor. All gold bar numbers are published daily at www.etfsecurities.com.
  • Breadth of Precious Metal ETPs – ETF Securities now offers seven precious metal ETPs with a variety of single and basket precious metal ETPs. (3)

Commenting on the bell ringing on NYSE ARCA, William Rhind, Managing Director – ETF Securities (US) LLC, said:

“We are delighted to be back at the NYSE, ringing the opening bell for ETFS Asian Gold Trust and ETFS White Metals Basket Trust. We are also especially happy to welcome the Permanent Mission of Singapore to the UN to our bell ringing event. AGOL offers investors an alternative way to invest in gold by allowing them to diversify their physical gold holdings into Singapore. The launch of AGOL further broadens ETF Securities product lineup and demonstrates our commitment to developing innovative precious metal ETPs.”

Commenting on the event, Ms Li Peng Kok, Charge D’Affaires to the Permanent Mission of Singapore to the UN, said:

“We are very pleased that ETF Securities has chosen to vault their gold in Singapore. It is a strong endorsement of Singapore as a global financial hub and center of commerce in Asia”.

For more information please contact ETF Securities (US) LLC on 212-918-4954 or visit our website: www.etfsecurities.com

The ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust, ETFS Palladium Trust, ETFS Asian Gold Trust, ETFS Precious Metals Basket Trust & ETFS White Metals Basket Trust are not investment companies registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trusts are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Please read the prospectus carefully before investing.

(1) The LBMA Good Delivery list represents the de facto standard for the quality of gold bars. Stringent criteria for assaying standards and specifications for weight, dimensions, fineness/purity that identify and validate marks and appearance of the bars must be met to qualify as being London Good Delivery bar.

(2) Ordinary brokerage fees do apply.

(3) Single physical precious metal ETPs are Asian Gold (AGOL), Swiss Gold (SGOL), Silver (SIVR), Platinum (PPLT) and Palladium (PALL). Basket precious metal ETPs are Precious Metals Basket (GLTR) and White Metal Basket (WITE).

William Rhind is a registered representative of ALPS Distributors Inc.

Risks and Important Considerations

The value of the Shares relates directly to the value of the gold held by the Trusts and fluctuations in the price of gold could materially adversely affect an investment in the Shares. Several factors may affect the price of gold, including: A change in economic conditions, such as a recession, can adversely affect the price of gold. Gold are used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; Investors' expectations with respect to the rate of inflation; Currency exchange rates; Interest rates; Investment and trading activities of hedge funds and commodity funds; and global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of bullion producing companies, it could cause a decline in world prices, adversely affecting the price of the Shares. Also, should the speculative community take a negative view towards bullion, it could cause a decline in world gold, silver, palladium and platinum prices, negatively impacting the price of the Shares. There is a risk that part or all of the Trust's gold, silver, palladium and platinum could be lost, damaged or stolen. Failure by the Custodian or Sub-Custodian to exercise due care in the safekeeping of the precious metal held by the Trusts could result in a loss to the Trusts.

The Trusts are new and have limited operating history. Commodities generally are volatile and are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility.

Shares in the Trusts are not FDIC insured, may lose value and have no bank guarantee.

This material must be accompanied or preceded by a prospectus. Please read the prospectus carefully before investing. Click here to review the prospectus.

ALPS Distributors, Inc. is the marketing agent for The ETFS Asian Gold Trust, ETFS White Metals Basket Trust, ETFS Precious Metals Basket Trust, ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust. ETF Securities or its affiliates is not affiliated with ALPS Distributors, Inc. Certain marketing services may be provided for The ETFS Asian Gold Trust, ETFS Gold Trust, ETFS Silver Trust, ETFS Platinum Trust and ETFS Palladium Trust, ETFS White Metals Basket Trust and ETFS Precious Metals Basket Trust by ETF Securities (US) LLC.

Although Shares of the Trust may be bought and sold on the exchange through any brokerage account, they are not individually redeemable directly from the Trust. Investors may acquire Shares and tender them for redemption through the Trust in Basket aggregation only. Please see the prospectus for more details.

ALPS Distributors, Inc. is unaffiliated with LBMA.

This press release contains “forward-looking statements” with respect to results of operations, plans, objectives, future performance and business. Statements preceded by, followed by or that include words such as “may”, “will”, “should”, “expect”, “plan”, “anticipate”, “believe”, “estimate”, “predict”, “potential”, or similar expressions are intended to identify some of the forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are included, along with the statement, for purposes of complying with the safe harbor provisions of that Act. All statements (other than statements of historical fact) included in this press release that address activities, events or developments that will or may occurring the future, including such matters as changes in commodity prices and market conditions (for Gold, Silver, Platinum and Palladium and the Shares), the Trusts operations, the Sponsors plans and references to the Trusts future success and other similar matters are forward looking statements. These statements are only predictions. Actual events or results may differ materially.

Contacts:

Intermarket Communications
Sophia Pogoff, 212-754-5448
spogoff@intermarket.com
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