Redesigning TechCrunch: We Picked This Logo Just to Piss You Off
It's been months in the making. It's taken innumerable twists and turns along the way. It's survived an acquisition. It's been a challenge and a privilege to coordinate. It's my incredible pleasure to present the all-new, completely redesigned TechCrunch. With special thanks to our launch sponsor, Dell. I've been acting as product manager for the TechCrunch redesign since the beginning of 2011. The project began last fall before AOL's acquisition of TechCrunch. By December it needed product management, so Michael Arrington asked AOL's Brad Garlinghouse for a product manager & project lead. He turned to AOL's head of Consumer Experience, Matte Scheinker (my manager). TechCrunch is bold. It's raw. It's fast-paced. With 50 articles crossing the home page daily we couldn't simply redesign the reader-facing site; we had to think about the CMS too. We wanted to support you, the readers, because you read every article we post. We went through more rounds of wireframes and logos than I can remember. After our eighth rejected visual design I locked myself in a room with Code & Theory's creative director and we tweaked, discussed and revised until we had something we both liked, a precursor to what you see here today.