NEW YORK, May 27, 2011 /PRNewswire/ -- CBS Outdoor helped sponsor the 17th annual Parkinson Unity Walk in New York's Central Park on April 16 by donating subway posters in nearby stations and ad space on subway trains. More than 100,000 people turned out for the annual walk, helping the organization raise $1.5 million to help fund medical research and a possible cure.
CBS Outdoor signage appeared on subways throughout NYC, including the heavily-trafficked B and F trains. The annual walk is dependent on media sponsors to help publicize the event, and thanks to sponsors like CBS the organization recorded record-breaking attendance for this year's fundraiser.
About CBS Outdoor
CBS Outdoor, a division of CBS Corporation (CBS.A and CBS), is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands, Spain and China. With both traditional outdoor and transit advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets. For more information, visit www.cbsoutdoor.com.
About The Parkinson Alliance
The Parkinson Alliance is the umbrella organization for the Parkinson's Unity Walk. The Kingston, NJ-based national non-profit organization is dedicated to raising funds to help finance the most promising research to find the cause and cure for Parkinson's disease. Through the generous operational support of The Tuchman Foundation and our numerous partnerships, 100 percent of all individual donations to The Parkinson Alliance and all net proceeds from events go directly to fund research. For more information, visit www.ParkinsonAlliance.org and www.UnityWalk.org
Contact: Jeremy Murphy
SOURCE CBS Outdoor