i.Playboy.com Takes 57 Years of Playboy Magazine Online For the First Time Ever
Every Issue of the Magazine Now Available at Your Fingertips via HTML5 Subscription Service

CHICAGO, May 19, 2011 /PRNewswire/ -- Playboy Enterprises, Inc. (PEI) announced today the introduction of i.Playboy.com, a web-based subscription service that gives users the opportunity to read, search and explore every issue of Playboy ever published.  The service is optimized for the iPad and uses iPad functions.  

From the inaugural issue with Marilyn Monroe to the current issue with rock heiress Lizzy Jagger on the cover, iPlayboy features every pictorial, interview, Centerfold, investigative reporting piece, story, advertisement and image that ever appeared in the magazine, more than 130,000 pages in total.  Readers can search for a groundbreaking interview they read years ago, find classic fiction, or read about the most-recent celebrity cover model, all in one place.  The site will be updated with each monthly issue so that it includes current content as well as archival features and pictorials.

In addition to providing users with access to all issues from December 1953 to present, the site will also feature exclusive videos and curated content recommendations submitted by members of the Playboy Commission, a high-profile panel of celebrated individuals from art, design, fashion, media and technology.  Commission members will provide their own content suggestions from the Playboy archives for users to explore and enjoy each month, beginning in June.

To view iPlayboy and gain unprecedented access to more than 57 years of content, please visit i.playboy.com.  Subscriptions are available for $8 per month, $60 per year and $100 for two years.  For additional information on Playboy, please visit www.playboy.com.

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

SOURCE Playboy Enterprises, Inc.

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