Brookdale Senior Living Announces Enhanced Website

NASHVILLE, Tenn., April 28, 2011 /PRNewswire/ -- Visitors to the new company website for Brookdale Senior Living,, can now educate themselves online about the various senior housing, healthcare and wellness options available at Brookdale communities throughout the United States, thanks to the new enhancements. In addition, visitors can access extensive information on Brookdale, and details regarding its 559 communities offering senior living options such as independent living, assisted living, Alzheimer's/dementia care, continuing care retirement communities, skilled nursing centers, rehabilitation and home health care, personalized living and hospice care.

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"Company websites are now the primary vehicle for disseminating company information," said John Rijos, co-president and chief operating officer for Brookdale Senior Living. "In the case of our site, the purpose is not just to market our communities, but also to help educate caregivers and healthcare professionals about health and wellness issues facing seniors and their families, as well as informing them about financial solutions for affording senior living."

The enhanced Brookdale website features:

  • An emphasis on information, including educational articles and opportunities focusing on health and wellness of older adults.
  • A library featuring more than 200 senior health and wellness articles, searchable by category and care type.
  • New photo and video galleries.
  • New community-specific videos, virtual tours, and virtual floor plan options.
  • Mobile Web site for iPhone, Android and Blackberry devices.
  • A new design with improved navigation.
  • An enhanced keyword search function.
  • Specific care type videos.

"As the senior living industry leader, we feel it is our responsibility to do more than share key information about our broad range of expertise —health, wellness, housing and care options for older adults.  Our objective is to be an information resource for questions and concerns about senior issues that affect those residents and families we serve," said Rijos.  

Brookdale provides unique and comprehensive senior living opportunities, along with health and wellness solutions to achieve its mission of "enriching the lives of those we serve with compassion, respect, excellence and integrity," according to Rijos.  These are prominently showcased and easily navigable for visitors to the new website at, he said.

Brookdale Senior Living Inc. is a leading owner and operator of senior living communities throughout the United States. The company owns and operates independent living, assisted living and dementia care communities and continuing care retirement centers with 559 communities in 33 states and the ability to serve more than 51,000 residents. Brookdale is committed to providing exceptional living experiences within properties that are purpose-built, designed and operated to help residents live well while achieving an Optimum Life®. Brookdale Senior Living communities provide a daily experience of programs, services and care that are unique as a result of the collective talents and inspiration of the residents, their families, and its associates – demonstrating Brookdale's promise of "Our People Make the Difference." Brookdale is a publicly-traded company (NYSE: BKD). For more information, visit

Contact: Holly Botsford, Public Relations Manager, 414-918-5314,

SOURCE Brookdale Senior Living Inc.

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