April 14, 2011 at 09:15 AM EDT
Camelot's 'THE GUNDOWN' Gets Roped for Domestic Release
ARC Entertainment to Distribute Peter Coyote Western

UNIVERSAL CITY, CA -- (Marketwire) -- 04/14/11 -- Camelot Entertainment Group, Inc. (OTCBB: CMGR) ("Camelot") announced today that ARC Entertainment in partnership with XLrator Media has acquired all domestic rights to the gun-slinging western THE GUNDOWN, starring Peter Coyote ("Law and Order: Los Angeles"), Andrew W. Walker ("Sabrina, the Teenage Witch"), William Shockley ("Dr. Quinn, Medicine Woman," "Showgirls"), and Sheree J. Wilson ("Walker, Texas Ranger").

"THE GUNDOWN keeps firing," stated Michael Kananack, Camelot Head of Sales. "We are delighted to be in business with ARC Entertainment and XLrator Media, and we know THE GUNDOWN will get great exposure in the US marketplace."

"The legions of Western fans are hungry for well-made films as the success of TRUE GRIT demonstrates. THE GUNDOWN will be embraced by fans of the genre," commented XLrator Media's Barry Gordon.

ARC Entertainment will release the film on VOD, DVD and digital platforms later this year.

A Freewill Film, THE GUNDOWN was directed by Dustin Rikert and produced by Rikert, William Shockley, and Sheree J. Wilson.

The film follows the story of Cole Brandt who, seeking revenge and justice, finds himself in the lawless town of Dead River where he is faced with one last bloody showdown for freedom.

About ARC Entertainment

ARC Entertainment (www.arc-ent.com) provides brand marketing, retail strategy, physical distribution and sales services for consumer products, with an emphasis on entertainment-based products.

ARC Entertainment is a "solutions based" distribution company. ARC Entertainment's unparalleled relationships with national retailers, coupled with strong sales and marketing expertise, enables the Company to explore unique programs and business models for its content partners.

The Company develops creative and profitable retail marketing programs by connecting Intellectual Property and Content owners directly with retailers. This enables ARC Entertainment to truly align content development, investment and distribution with the requirements of retailers and their customers.

ARC Entertainment monetizes Content in multiple revenue streams including: Theatrical Distribution, DVD, Blu-ray, Digital, Electronic Sell-through, Streaming, VOD, PPV, Pay and Free TV.

About XLrator Media

XLrator Media is a multi-platform releasing company focused on acquiring projects, including feature films, specials and libraries, and producing programming for "efficient" budgets in genres and categories that are highly under-served by the major studios and most independents. Gordon has more than 25 years of experience in high-level media/entertainment sales, marketing, production, acquisitions and executive management positions.

ABOUT CAMELOT ENTERTAINMENT

Camelot Entertainment Group, Inc. (www.camelotent.com) is a US publicly traded company (OTCBB: CMGR) with four divisions: Camelot Film Group, Camelot Distribution and DarKnight Pictures, Camelot Studio Group and Camelot Production Services Group. Camelot is building a different kind of motion picture studio infrastructure by redefining the development, financing, production, and distribution process. Camelot is a member of the Independent Film & Television Alliance (IFTA).

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings.

Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made.

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Contact:
Jonathon Russo
Camelot Entertainment
Email Contact
(772) 919-8747

Media Contact:
Jessica Kelly
Camelot Distribution
Email Contact
(818) 308-8858

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