April 07, 2011 at 10:45 AM EDT
Orbotix Scores $5 Million. Because You All Want Smartphone-Controlled Robotic Balls
Exclusive - Boulder-based smart toy company Orbotix has raised $5 million in Series B financing from Foundry Group and Highway 12 Ventures as it prepares for a Fall launch of its Sphero , a robotic ball that can be controlled by iOS and Android smartphones. Sphero is billed by the company as a new kind of entertainment device that combines play in the real world with games in the virtual world, creating a 'mixed-reality experience'. Check out CrunchGear's hands-on with the ball at CES 2011.
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