True Colors: Bathing Mobile In An Entirely New Light
Color Labs is assumed to be the newest combatant in the photo-sharing wars . Many people ripped its floppy launch , interface, crashes, and some are feeling creepy about the Chatroulette aspect. Then there was the backlash to the backlash , where believers applauded the vision, risk-taking, and promise of mining meta-data from phones. Even with the latest update pushed out last night to address some of the initial product's shortcomings, Color remains the most polarizing Silicon Valley startup since Quora ’s rise and, appropriately enough, folks at Color have been answering questions on the company’s Quora topic page. The source of the furor varies from the amount of money raised ($41m) to the team size (27) to the buggy app (despite updates). A good chunk of the backlash is because users perceive it as a photo-sharing service. But, what if Color is more than a photo-sharing service? Color Labs is on the record stating they are more of a data mining company with technology that, operating in concert on the phone, can paint a detailed mosaic of our mobility. Its patent-pending technologies are said to able to place users in proximity to others based on sounds and images, can capture the angle at which we hold our phones, how fast we move them in gestures, and how bright the environment is. And when users actually have the camera open, that’s when the real show begins, tagging images, setting context, and opening the type of world Christopher Nolan conceived of in The Dark Knight, when Lucius Fox and Bruce Wayne use cell phone triangulation to create a digital reflection of the real world.