Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play, today announced two newly formed relationships between its wholly owned subsidiary, Bluegreen Vacations Unlimited, Inc., and two predominant NASCAR(R) racetrack property owners, International Speedway Corporation(R) (ISC) and Speedway Motorsports Inc. (SMI). The marketing agreement will allow Bluegreen to utilize promotional display space at predetermined racetrack properties to market and sell its Bluegreen Vacation Club. Through this relationship, Bluegreen plans to become the leading vacation provider for race fans through sales and marketing at multiple events throughout the 2011 NASCAR(R) race season.
"We have a long track record of success with on-site sales channels," explains Marco Merida, Vice President of Marketing Alliances for Bluegreen Corporation. He continues, "and by developing a marketing relationship with two of the largest racetrack property owners in the racing world, we are able to extend our product offering, using this successful sales format, to one of the largest and most passionate fan bases available."
Bluegreen has acquired display rights at 13 ISC events and 7 SMI events through the 2011 NASCAR(R) race season starting on February 17, 2011. Bluegreen began offering race fans highly discounted, amenity-rich vacation getaway packages starting with their presence at the Daytona International Speedway(R).
"This new sales channel serves as part of a broader vision," says Merida. "We seek to secure new partners and avenues of distribution with a goal of bringing vacation value to new customer bases through targeted strategic alliances."
About International Speedway Corporation(R)
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway(R) in Florida (home of the DAYTONA 500(R)); Talladega Superspeedway(R) in Alabama; Michigan International Speedway(R) located outside Detroit; Richmond International Raceway(R) in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway(R) in Kansas City, Kansas; Phoenix International Raceway(R) in Arizona; Chicagoland Speedway(R) and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway(R) in Virginia; Darlington Raceway(R) in South Carolina; and Watkins Glen International(R) in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its subsidiary, Stock-Car Montreal.
The Company also owns and operates MRN(R) Radio, the nation's largest independent sports radio network and Americrown Service CorporationSM,a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. For more information, visit the Company's web site at http://www.internationalspeedwaycorporation.com.
About Speedway Motorsports Inc.
Speedway Motorsports, Inc. is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway(R), Bristol Motor Speedway(R), Charlotte Motor Speedway(R), Infineon Raceway, Kentucky Speedway(R), Las Vegas Motor Speedway(R), New Hampshire Motor Speedway(R) and Texas Motor Speedway(R). The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International(R) subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information about Speedway Motorsports, visit http://www.speedwaymotorsports.com.
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