February 08, 2011 at 00:27 AM EST
(DVR) TiVo Announces Launch of Free Advertising Effectiveness Evaluation Website
A provider of interactive advertising solutions and developer of digital video recorder (DVR), TiVo Inc. (TIVO) recently launched a free interactive website that measures and compares the effectiveness of commercial advertising. The free website uses TiVo’s pioneering research tool Stop||Watch ratings service to analyze the effectiveness of a brand’s television commercials in retaining viewers. The [...] (DVR) TiVo Announces Launch of Free Advertising Effectiveness Evaluation Website
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