Netflix Streaming Is The Gateway Drug To Internet TV
Nobody likes cable TV, although we all pay exorbitant sums for it to be piped into our homes. That is why the idea of being able to cut that cord (and related bill) and replace it with a variety of streaming video services from the Internet is so appealing. So far, however, you can't quite yet replace what you watch on cable with Internet TV. But that day will one day come, and the gateway drug to cord cutting and embracing Internet TV is Netflix streaming. In a presentation put together by J.P. Morgan's Internet analyst Imran Khan (which also goes into ecommerce and ebook trends) is the slide above, which shows the results of a consumer survey titled "Netflix Watch Instantly subscribers are more likely to consider dropping their cabe packages." Of those surveyed who stream one to two movies and TV shows a month from Netflix, 47 percent would "consider dropping pay TV," compared to only 33 percent of non-Netflix subscribers.